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The latest U.S. Top 50 shows just how far the YouTube “metagame” has shifted over the past year.
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This time last year, a kid-friendly channel was dominating our U.S. chart, and other long-form family hubs were right behind it. Now, that channel is the only long-form content provider left in the U.S. top five.
DaFuq!?Boom! finished the month strong after setting some personal records in May. The short-form hub made its first appearances at #1 in both the Global and U.S. versions of our weekly charts. With its arsenal of toilet-themed videos, DaFuq!?Boom! continues to prove that toilet humor trumps all. During our latest seven-day measurement period, the channel also known as blugray picked up 656.5 million weekly views. That wasn’t as big a total as it notched a week ago, but it was still enough viewership to retain the #1 spot.
CoComelon – Nursery Rhymes is concluding a month filled with runner-up finishes in the U.S. Top 50. While that would be unprecedented territory for most channels, it represents a step down for CoComelon, which had a year-long reign as our U.S. #1 before DaFuq!?Boom! and other short-form hubs supplanted it. CoComelon is still the most-watched long-form YouTube channel based in the U.S. It counted 510.4 million weekly views, and in June, it will get its 160 millionth subscriber on its primary hub.
If CoComelon is part of a short-form sandwich, then DaFuq!?Boom! is the top bun and MaviGadget is the bottom. The latter channel reached third place, which is the highest it has ever ranked in the U.S. Top 50. Its collection of vertical videos picked up 359.9 million views during the week that was. While that put MaviGadget far behind the U.S. chart’s two leaders, it would still rank in the U.S. Top 50 even if its weekly viewership were to be cut in half.
After rounding out the U.S. top five a week ago, Dylan Anderson moved up one spot to land in fourth place in this week’s ranking. Anderson has struck a chord on YouTube Shorts with inspiring videos, which often take place in schools or feature military veterans. By tugging on the heartstrings of his viewers, Anderson was able to register 332.4 million weekly views at the end of May. He now reaches more than 6.5 million YouTube subscribers in all.
The #5 channel in the U.S. Top 50 finished just behind Anderson — and swapped places with him. ViralHog fell one spot after landing in fourth a week ago, but the Shorts hub still snuck into the U.S. top five thanks to its 319.2 million weekly views.
The legend of the Shiba Inu now contains a new chapter. The internet’s favorite dog breed lends its name to a channel called Shiba Cat, which wound up in this week’s edition of the U.S. Top 50.
If you’re a seasoned denizen of the internet, then you know that Shibas can represent different forms of digital currency. The breed inspired the doge meme, which became an important cog in the meme economy before inspiring the launch of a cryptocurrency called Dogecoin.
Channels like Shiba Cat are proving that the legendary doge still holds some sway in the short-form era of internet programming. Despite its name, Shiba Cat’s videos offer far more than a few cute dog faces, and many of its clips involve no animals at all. Its most-watched Short shows the power of waterjet cutters, which pack a bit more punch than the typical Shiba’s bite.
If you scroll through enough Shiba Cat videos, you’ll find a video or two that feature the titular breed. But the use of that channel title is less of a description and more of an invitation. Over the past decade of internet culture, Shibas have often been associated with current trends. Shiba Cat wants a piece of that pie.
So far, the rising Shorts channel is achieving its goal. It vaulted into the U.S. Top 50 after adding 155.5 million weekly views at the end of May. That 40% week-over-week traffic bump brought Shiba Cat to 27th place in our American ranking. Only five of the channels ahead of it are based around long-form content.
That’s some serious viewership. I’m not sure what I can say except wow. Very Shorts. Such watching.
This week, there are 42 YouTube Shorts channels in the U.S. Top 50.