[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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The month of April brought some surprises to our Tubefilter charts.
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The channel that had led our global ranking for 11 straight weeks was supplanted by a short-form hub that is now riding its own #1 streak. Despite that shift, the former of those two channels is still at the front of our latest Global Top 100.
When April began, CoComelon – Nursery Rhymes looked as if it would never relinquish the top spot in our weekly rankings of the most-watched YouTube channels. By the end of the month, CoComelon had fallen all the way to #3. As far as the California-based producer of animated kids’ content is concerned, that’s a big drop. Despite CoComelon’s uneven month, it still got more views over 30 days than any other YouTube channel. It registered 2.6 billion monthly views, making it one of just three channels to cross the two billion view mark.
KIMPRO claimed second place in April’s Global Top 100. The short-form hub led a Korean revolution in our rankings, and in the process, it became the first YouTube Shorts channel to finish #1 in three consecutive Global Top 50 charts. Over the entire month, KIMPRO’s compendium of Korean couple content collected 2.4 billion monthly views, which means it outpaced the channel that has received the most lifetime traffic on YouTube. Now that’s what I call a pro move.
The top YouTube channel of all time may have trailed KIMPRO in April, but it didn’t fall far. One month after finishing second in the Global Top 100, T-Series dropped back to third, which is the lowest it has placed in one of our monthly charts this year. The Indian record label finished with 2.19 billion monthly views, ending up just a hair short of 2.2 billion. T-Series’ lifetime viewership is bigger than that by a factor of 100. In total, the South Asian entertainment destination has picked up 221.9 billion lifetime views.
The second short-form channel in the Global Top 100 comes in fourth place. Alan Chikin Chow has become a multiplatform star by delivering pithy comedy sketches for his audience of more than 23 million subscribers. Those fans led Chow to a big month in April. He picked up 1.85 billion monthly views, which was 11% more traffic than the total he accrued in March. That bump allowed Chow to surpass 24 billion lifetime views on YouTube.
Zee TV rounds out this month’s global top five. The Indian TV hub reached high heights after accruing 1.7 billion monthly views over a 30-day period.
April 2023 was the month of the Korean channels on YouTube Shorts. After the United States and India, South Korea has the most representatives in our Global Top 100, with seven.
#2 finisher KIMPRO was obviously the best of that bunch from a viewership perspective. But on the other end of the Top 100, a very different Korean channel is making its first appearance in our monthly charts. Foodie Mama ranked 96th in the world one month after it land just outside the Top 100 at #125. The culinary content destination was able to increase its viewership by 10% month-over-month, reaching 644.4 million monthly views.
The interesting thing about Foodie Mama is that the grub it features goes beyond the Korean peninsula. By watching the channel, you’ll witness Taiwan’s famous night markets, Thailand’s top roti ladies, and much more. And if you do want to get a taste of South Korean cuisine, Foodie Mama has you covered there, too.
The trend is clear: South Korea is developing cultural dominance on YouTube Shorts. Vertical video creators from that country are sharing culture from across Asia and getting millions of views at a time. Perhaps the dearth of Chinese content on YouTube is helping channels like Foodie Mama get a leg up.
Two things are more certain: If this trend continues, South Korean channels will soon be represented in the global charts as frequently as their American and Indian counterparts. And that egg bread looks mighty tasty.
Here’s a breakdown of the Top 100 Most Viewed channels this month in terms of their countries of origin:
- United States: 26 channels in the Top 100.
- India: 25 channels in the Top 100.
- South Korea: 7 channels in the Top 100.
- Russia: 6 channels in the Top 100.
- Vietnam: 5 channels in the Top 100.
- Japan: 4 channels in the Top 100.
- Pakistan and Turkey: 3 channels in the Top 100.
- Brazil, Germany, Italy, Netherlands, and United Kingdom: 2 channels in the Top 100.
- Argentina, Canada, China, Cyprus, El Salvador, Hong Kong, Latvia, Moldova, Taiwan, Thailand, and United Arab Emirates: 1 channel each in the Top 50.
This month, 72 channels in the Top 100 are primarily active on YouTube Shorts.