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This week’s Global Top 50 ranking featured a two-horse race — and a photo finish.
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The two channels with the most weekly views on YouTube were ultimately separated by a slim margin. They have a clear lead over a diverse field that includes representatives from 21 different countries.
In our Global Top 50, Cocomelon – Nursery Rhymes hasn’t finished outside of the #1 spot since January, but the American producer of animations and jingles currently holds a slim lead. Its seven-day total of 652.1 million views is so massive that Cocomelon would still rank 12th in the Global Top 50 if its viewership were cut in half. Despite the size of that sum, Cocomelon’s lead has shrunk to about 2.3 million views. It will have to keep up its blistering pace if it wants to maintain its streak of #1 finishes.
T-Series is the channel with the best chance of catching Cocomelon. For the second straight week, the Indian record label only trails its American competition by a few million views. The juggernaut of South Asian music added 649.8 million weekly views during the first full week of March. Though that amount of traffic won’t get T-Series out of the #2 hole, the channel still leads YouTube in terms of lifetime viewership, with more than 218 billion.
The highest-ranking Shorts channel in this week’s Global Top 50 is KIMPRO. The Korean hub, which often features pop culture characters like Spiderman and Wednesday Addams, picked up 452 million weekly views at the start of March. The past year has been good to KIMPRO’s YouTube Shorts channel. After breaking out across multiple short-form platforms, KIMPRO now has more than 9 billion lifetime views on YouTube.
Another Shorts channel based in East Asia finished right behind KIMPRO. GuiGe, the Taiwan-based channel that features the misadventures of a troublemaking boy and his mother, landed in fourth place in the Global Top 50. Over seven days, it accrued 444.4 million weekly views. Those wild 4’s helped GuiGe improve its chart position by seven spots week-over-week. Its viewership was also up 36%.
StarPlus rounds out this week’s global top five. The TV-adjacent channel, which hails from India, received 439 million weekly views. Most of those came on the long-form version of YouTube.
A parkour athlete who broke out on TikTok has made the leap to YouTube Shorts. On the surface, Matt Larose may seem like any other free runner, but there’s at least two things that set him apart: He’s Canadian, and as his social profiles tell us, he runs with his glasses on.
Jokes aside, Larose finds several ways to package his hobby for his short-form audience. For example, since the YouTube Shorts audience loves to play games, Larose showed off a version of tic-tac-toe that marks moves with flips rather than pencil strokes. Larose’s most-watched Short also references YouTube culture by placing a gold play button at the end of a jump sequence. That clip has picked up 278 million views.
That sort of explosive viewership has become a common sight for Larose. During the first full week of March, the Canadian athlete earned 241.4 million weekly views on his flagship YouTube channel. That was good for a 32% week-over-week increase that pushed him up to 40th place in the Global Top 50. His nascent YouTube home now has more than two billion lifetime views.
Larose will have no trouble coming up with content ideas over the next few months. There’s a new Super Mario Bros movie coming out, so the creator can turn his channel into his personal platforming paradise. Let’s-a go!
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States and India: 12 channels in the Top 50.
- Russia: 6 channels in the Top 50.
- Japan and United Kingdom: 2 channels in the Top 50.
- Brazil, Canada, China, El Salvador, France, Germany, Italy, Latvia, Moldova, Netherlands, Pakistan, South Korea, Taiwan, Turkey, United Arab Emirates, and Vietnam: 1 channel each in the Top 50.
This week, 37 channels in the Top 50 are primarily active on YouTube Shorts.