The crypto industry may be mired in a prolonged slump, but that’s not stopping Snoop Dogg from investing in Web3. The West Coast hip-hop icon is one of the Co-Founders of Shiller, a new app that will let creators “token-gate” audio and video uploads.
Shiller (not to be confused with Triller) is led by Snoop and entrepreneur Sam Jones. It is set for an April 2023 launch, though creators can already reach out if they want to get on board early. In a post on the Shiller website, Snoop Dogg said that he and Jones have already assembled “an army of approved creators” who will be active on the app post-launch.
The Doggfather’s post also runs through a few of Shiller’s key features. Users will be able to upload gated content that can only be watched by viewers who hold associated social tokens. Monetization will be one of the app’s strong points. Creators will be able to share commercial products, promote NFTS, and collect virtual tips and gifts (which can be cashed out in fiat currencies).
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“With its suite of tools and innovative features, Shiller is poised to revolutionize the content creation industry,” Snoop Dogg wrote. “Get ready to see a new era in the way creators create and promote their content, brought to you by the power of Web3 technology.”
Throughout his career, Snoop Dogg has embraced emerging tech in order to expand his personal brand. His other recent initiatives include a children’s content hub called Doggyland, an official FaZe Clan membership, and a home in the metaverse.
As Snoop has ventured into the world of Web3, he has made clear that he is not afraid of the ongoing “crypto winter.” Last year, he said that the downturn of blockchain-backed assets “weeded out all the people who weren’t supposed to be in the space and who were abusing the opportunities that were there.” With those bad actors fleeing the space, Snoop believes the future of Web3 will be filled with “great things to pick and choose from.”
Shiller is not the only app that is attempting to apply crypto assets to pop music. Two legendary audio services of the 2000s — Winamp and Limewire — have reinvented themselves as platforms powered by social tokens.
