[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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This week, there was an Indian takeover at the front of our Global Top 50. Three of the top five channels in the chart fly the orange, white, and green banner of South Asia’s largest nation.
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Despite all that Indian representation, a U.S.-based channel made its fourth-straight appearance in the #1 position.
Cocomelon – Nursery Rhymes has done it: No other channel led the Global Top 50 during February 2023. The American producer of nursery rhymes and jingles closed out its perfect month by picking up 790.7 million weekly views, which was 2% more traffic than what it recorded seven days prior. Cocomelon now has 153 billion lifetime views in all. If it continues to gain viewership, it could eventually top its all-time seven-day high: One billion weekly views.
T-Series might have something to say about Cocomelon’s trek up the YouTube leaderboard. The Indian record label led each of our Global Top 50 rankings in January, but it followed up that streak with four straight runner-up finishes. T-Series’ latest seven-day totals included 702.7 million weekly views and enough new subscribers to bring its YouTube-leading sum to 237 million. While T-Series may not be #1 in our current chart, it is still the most-watched YouTube channel of all time.
CRAZY GREAPA logged a second-straight third-place finish in the Global Top 50. The Korean channel is the highest-ranking YouTube Shorts hub in our up-to-date chart. Since arriving on YouTube in 2017, Greapa has become one of the platform’s top short-form draws. The channel’s vertical videos helped bring in 527.4 million views during the week that was. Next week, Greapa is likely to pass five billion lifetime views as well.
SET India took the #4 spot in February’s final Global Top 50. After spending most of 2022 in third place, the Sony-owned channel has struggled to keep pace with heavily-trafficked Shorts channels in 2023. Still, its 437.6 million weekly views are an impressive total, and SET India looks like it could eventually return to the chart-topping heights it once reached. It just passed 140 billion lifetime views on its primary YouTube home.
Another Sony-owned channel rounds out this week’s global top five. Sony SAB is a digital entertainment destination filled with Indian comedy programming. Over seven days, it picked up 402.1 million weekly views.
This week, for the first time in 2023, two Italian channels made it into our Global Top 50 ranking. And even though they’re both short-form hubs, neither of them belongs to top TikTok star Khaby Lame.
The higher-ranking of the two Italian chart entrants is The Quinettos. The TikTok-famous couple may not have as many subscribers as Khaby, but they share their compatriot’s penchants for clever scripting and stylish editing. Some of their most-watched videos make use of green screens and special effects to bring shocking punchlines into family situations.
I was able to find out about the Quinettos’ use of green screens without needing any special knowledge about computer graphics or editing tricks. The couple’s channel is one of several that is partaking in a rising trend: behind-the-scenes videos on Shorts.
For the Quinettos, explanations of special effects techniques have proven more popular than videos featuring the techniques themselves. Six out of the ten most-watched clips on the duo’s YouTube channel are behind-the-scenes looks at other popular videos.
By splitting their biggest videos among multiple uploads, the Quinettos are making moves in the Global Top 50. After picking up 208.2 million weekly views during the final week of February, the Italian pair made their first appearance in our worldwide ranking, topping out in 39th place. Who knows? If the Quinettos keep achieving 26% week-over-week traffic increases, they could challenge Khaby’s claim as Italy’s short-form king.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 13 channels in the Top 50.
- United States: 10 channels in the Top 50.
- Russia: 7 channels in the Top 50.
- Vietnam: 4 channels in the Top 50.
- South Korea: 3 channels in the Top 50.
- Italy, Pakistan, and Turkey: 2 channels in the Top 50.
- Cyprus, El Salvador, France, Germany, Moldova, The Netherlands, and the United Arab Emirates: 1 channel each in the Top 50.
This week, 33 channels in the Top 50 are primarily active on YouTube Shorts.