Have you thought about asking ChatGPT for dating advice? If you’re trying to use AI to cure lovesickness, you might want to head over to BuzzFeed. The media company has debuted its first Infinity Quizzes — which use the technology of OpenAI to create personalized stories.
BuzzFeed, which celebrates its 17th birthday this year, is well-known for its quiz content. To ensure its tried-and-true format keeps up with contemporary trends, BuzzFeed is combining the ingeuity of its quiz writers with the powerful answers offered by services like ChatGPT. Each Infinity Quiz begins with a human-developed concept. After users add in personal details, BuzzFeed turns to an AI named Buzzy, who spits out a personalized response based on each quiz taker’s life story.
The inaugural slate of Infinity Quizzes includes several pieces of Valentine’s Day-themed content. Romantics can dream about the perfection of an AI-selected partner, while cynics can ask Buzzy to craft them a breakup text. The romcom generator I tried out felt like a mix between a BuzzFeed quiz and a game of Mad Libs.
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Buzzy was developed using the publicly-available API of ChatGPT creator OpenAI. As the tech firm’s advanced chatbot rockets to unprecedented heights, BuzzFeed CEO Jonah Peretti is thinking about AI-driven strategies at his company. He told his staff members that artificial intelligence will play a big role in BuzzFeed’s 2023 plans, especially as an aid for human-led content.
“We see AI as an exciting new creativity tool, one that opens up new avenues for imagination, storytelling and engagement — in addition to new premium product offerings that allow us to innovate and collaborate with our clients and partners on a new frontier in media,” said BuzzFeed SVP of Editorial Jessica Probus in a statement.
BuzzFeed noted that its quizzes collected 1.1 billion global views in 2022. The Infinity Quizzes are not BuzzFeed’s first attempt to add AI to its famed format. Buzzy made an appearance in a 2021 quiz, but the large language model powering the robot has improved over the past two years. The Infinity Quizzes are a fitting progress report for BuzzFeed’s in-house AI — and so far, it seems to be getting good grades.
