The businesswoman behind Pinterest’s top account is teaching creators how to pitch on Skillshare

By 01/09/2023
The businesswoman behind Pinterest’s top account is teaching creators how to pitch on Skillshare

If you spend a lot of time on Pinterest, there’s a good chance you’ve seen Joy Cho‘s pins pop up on your feed. The graphic designer, author, and entrepreneur controls the crafty platform’s most-followed account, which reaches 15.2 million fans.

Cho’s Pinterest presence is more than just a passion. By harnessing social media, she’s turned her eye for design into a professional opportunity. Her company, Oh Joy!, has evolved from a simple studio into a multi-faceted brand encompassing editorial content and licensed product lines.

Now, Cho is sharing the strategies she used to take Oh Joy! beyond Pinterest. She has teamed up with digital learning platform Skillshare to launch a class called ‘Pitch Please: Attract Brands & Boost Your Creative Business.’


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Cho’s class is tagged as a beginner-level course that serves students who are learning how to professionalize their creative careers. The class is set up as a step-by-step guide to interactions with brands. Topics will range from the elimination of self-doubt to the identification of your craft’s strengths, with the ultimate goal of developing “memorable pitches.”

In a statement, Cho said that the “simple process” of pitching brands has “opened so many doors,” even though she was unsure of herself when she first started her career as a creative. “I’m so excited to tap into Skillshare’s community of creatives to help them pursue their dreams,” Cho added. “From starting a side hustle, to launching products or landing your dream collaboration, this class will help creatives at every level learn how to effectively communicate their craft to potential partners.”

Cho’s ventures have included a nursery line for Target and a book deal with Harper Collins. She exhaustively catalogs her aesthetic and design sense on her Pinterest page, where she’s posted more than 10,000 pins in all.

As more sponsorship money flows into the creator economy, aspiring influencers who want their piece of that pie are enrolling in digital courses. As TikTok, YouTube, and their ilk become hot topics in online classrooms, high-achieving creators are getting more opportunities to become teachers. Skillshare’s other recent releases include a course from YouTuber and musician Jacob Collier. Meanwhile, on MasterClass, creators like Marques Brownlee and Ninja are teaching their craft.

Skillshare’s creator-facing curriculum is just one shelf within its didactic digital library. In total, the platform’s 40,000 classes reach 785,000 subscribers, who completed more than 1.8 million courses in 2022.

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