[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
The usual leader in our U.S. Top 50 is still ahead of the field, though an ascendant creator is right behind it. Will the man who has taken YouTube by storm become the second individual to top this chart in 2022?
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We’ll find out next week. For now, here’s the current Top 50:
Chart Toppers
Cocomelon – Nursery Rhymes is still #1 for now. The purveyor of kid-friendly jingles added 582.2 million weekly views to its lifetime total during the seven-day period that ended on December 18. Cocomelon, which currently sits at 149 million subscribers, has a chance to cross the 150 million mark before the year’s end. If it does, it will become the first U.S.-based channel to reach that milestone.
Milestones aside, Cocomelon might not even be the top channel in this ranking next week. MrBeast is hot on its heels after scooping up 558.6 million views during the week that was. The introduction of Shorts on Jimmy Donaldson’s primary channel has brought it to a higher tier of viewership. After catching PewDiePie to become YouTube’s most-subscribed individual, Donaldson is looking to catch up with the biggest channels owned by media companies, and he might just be able to pull it off.
Vlad and Niki moved up from 10th place to claim the #3 spot in the U.S. Top 50. The digital hub led by the two titular boys beat out all other U.S.-based family vlogs this week by adding 336.1 million views over our latest seven-day measurement period. That was a 37% week-over-week increase for Vlad and Niki, which is making a return to the U.S. top five after sitting outside that rarefied group for months.
The #4 channel in the U.S. Top 50 also got where it is because of a big week-over-week traffic bump. Dylan Anderson has become an accomplished creator on YouTube Shorts by sticking to pranks, inspirational content, and other categories that thrill short-form audiences. With his wide variety of videos, Anderson got 310 million weekly views and moved up seven spots in our American ranking.
Kids Diana Show rounds out this week’s U.S. top five. The globetrotting hub picked up 304.1 million weekly views.
Top Gainers
Vtubers have been one of the breakout phenomena of 2022, and that trend is now exerting influence on YouTube Shorts. Baddi Eddi, a virtual character who reacts to viral clips from across the web, made it into our U.S. Top 50 this week.
Like many Shorts channels that make their way into our charts, Baddi Eddi is light on dialogue, which allows the channel to connect with viewers around the world. Eddi’s takes are conveyed through facial expressions, which boils the reaction video down to such an elemental level that even a young kid can comprehend it. Whether young kids should be consuming strange Poppy Playtime content is another question altogether.
Do these silent “reactions” actually constitute original content, or was Baddi Eddi designed to cash in on the popularity of other videos? This is an open question, but Eddi’s channel does give her a personality. “Hey! I’m Baddi Eddi,” reads the channel’s description. “I love burgers, my cat Taco, and making funny edits and reactions to my fav videos!”
No matter your opinion on Baddi Eddi, her short-form success cannot be denied. The virtual character picked up 114.4 million weekly views in our latest count, which allowed her to sneak into the U.S. Top 50 in 49th place. Baddi Eddi is still a relatively new channel — it has about one million subscribers and approximately 1.4 million lifetime views — so its future could go either way. It might continue to blow up, but its brand of reaction content may prove too controversial to carry on.
Channel Distribution
This week, there are 34 YouTube Shorts channels in the U.S. Top 50.
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