[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
One channel spent all of July in this chart’s top spot. That channel has also received more views than any other, and it recently celebrated the 200-billionth hit on its primary channel.
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You may be surprised to hear that the channel in question has fallen all the way to third in our latest global ranking.
Cocomelon – Nursery Rhymes has taken over the #1 spot in our Global Top 50 for the first time this summer. The American animation producer is now the top channel in both the worldwide and U.S.-only rankings.
Cocomelon was able to jump up from third place after increasing its viewership by 9% week-over-week. That brought it up to 622.3 million weekly views, which gave it a slim lead over the global runner-up. With a massive tour planned for the fall, this family programming juggernaut will have a chance to solidify its position on top of the world.
SET India‘s three-week streak in the #1 spot has ended. The Indian hub is still a preferred destination for South Asian TV content, as its 614.5 million weekly views can attest. Though the Sony-owned channel will have to settle for second place this week, it is likely to pick up 150 million subscribers before the end of the year.
T-Series earned its first third-place finish in months. The Indian record label did not fall off its usual pace, as it added another 595.8 million weekly views to its YouTube-leading total. When T-Series drops this low in our Global Top 50, it rarely stays there for long, so look for it to bounce back later in September.
Thanks to a 22% week-over-week traffic bump, Like Nastya was able to land in the #4 spot in the Global Top 50 this week. The U.S.-based family vlog, which has Russian roots, recorded 415.8 million weekly views. Oh, and Nastya’s main channel recently reached 100 million subscribers, so it’s been a good couple of weeks for her.
Sony SAB is retaining its role as the final channel in our global top five. Once again, it topped out at #5. This time, it earned 385.2 million weekly views.
Though none of the channels in this week’s top five operate primarily on YouTube Shorts, that’s a common theme among the channels in the Top 50. As has become the norm, more than half of the channels in the worldwide ranking — 29 to be exact — call YouTube Shorts home.
Among that group, the skit is an oft-used format. YouTube Shorts skits typically feature broad acting, brief runtimes, and at least one humorous twist, and that formula has proven to be both popular and easy to replicate.
The channel called SKITS makes liberal use of that format, of course. Though many of its hit videos use the term “skit” loosely, others pack in the shock value and laughs. I wonder if the channel’s third-most watched clip — with 142 million total views — was inspired by the hot dog fingers scenes in Everything Everywhere All At Once.
I don’t know exactly where SKITS gets its ideas from, but I do know exactly how many hits the channel got last week. It earned 227.4 million weekly views, which was a 12% week-over-week increase, and it pulled into 36th place in the Global Top 50. Considering that SKITS only passed one billion lifetime YouTube views a week prior, the future could be bright for this sketch comedy destination.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 18 channels in the Top 50.
- India: 13 channels in the Top 50.
- Russia: 3 channels in the Top 50.
- Pakistan and the United Kingdom: 2 channels in the Top 50.
- China, Latvia, Japan, Mexico, Moldova, Puerto Rico, South Korea, Sweden, Thailand, Turkey, and Vietnam: 1 channel each in the Top 50.
This week, 29 channels in the Top 50 are primarily active on YouTube Shorts.