YouTube

YouTube quietly launched a podcast hub

As you probably know, YouTube is hype for podcasts.

In case you didn’t know: YouTube is hype for podcasts.

How hype? Like, willing to pay podcasters $300,000 to upload video versions of their shows hype. And putting together an 84-page pitch deck to sell podcast publishers on its vision for the future of audio hype.

Subscribe to get the latest creator news

Subscribe

And, apparently, launching YouTube.com/podcasts hype.

As 9to5Google first reported, YouTube has officially launched a dedicated Explore page for podcasts. That puts its podcast ambitions alongside other longtime major mainstays like the Trending tab, the YouTube Gaming hub, and YouTube Music.

Per 9to5Google, the page appears to have started rolling out to some users in late July, and still isn’t available to everyone. It’s not currently clear who might have access—whether it’s limited to specific geographical locations, demographics, and so on.

Those who do have access can see the page on both browser YouTube and in the YouTube app. Open it up, and there’s shelves of podcasts separated into genres like true crime, comedy, and sports, along with categories like “Recommended,” “Popular episodes,” “Popular podcast creators,” and “Popular podcast playlists.”

We don’t yet have access to poke around, but 9to5Google describes the hub as “rudimentary,” with content shelves displaying typical video thumbnails. Tapping a podcast opens it in the regular YouTube video player.

Share
Published by
James Hale

Recent Posts

YouTube just made a Shorts deepfake machine so creators don’t have to be in their own videos

Hey YouTubers! Do you want to be rid of the pesky chore of actually appearing…

3 days ago

Have you heard? Gaming Historian says so long, Ms. Rachel sells shoes, and TikTok ad exec moves on.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

3 days ago

NAB Show wants to be the meeting ground for creators and legacy entertainment: “These two segments have so much to offer each other right now”

Back in 2024, the National Association of Broadcasters recognized the importance of content creators by…

3 days ago

Hoorae returns to Issa Rae’s web series roots with “Screen Time” microdrama

Too much screen time can be a dangerous thing, and Hoorae is taking that idea literally. The…

3 days ago

Kylie Jenner brings “star power and aura” to hydration product k2o, launched in tandem with Night

The latest product backed by Night's venture studio emerged out of a partnership between the creator…

3 days ago

Hollywood has a lot to learn from creator animators (and their IPs), YouTube says in latest Culture & Trends report

Indie animation is flourishing on YouTube. From the pop culture juggernaut that is The Amazing…

4 days ago