[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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YouTube Shorts channels just had one of their best weeks ever in our U.S. Top 50.
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Nearly two years after YouTube’s answer to TikTok first launched, it is dominating our American chart. More than two-thirds of the channels in the up-to-date U.S. Top 50 operate primarily on YouTube Shorts.
Cocomelon – Nursery Rhymes is off to a great start this month. The California-based producer of animations and jingles has taken the #1 spot in both of the U.S. Top 50 charts that have been released in August. The channel’s latest chart-leading total was 559 million weekly views, which put it about 80 million views ahead of the next-most watched American hub. Meanwhile, Cocomelon’s subscriber count is 140 million — and that also leads all other U.S.-based channels.
Most of the channels in this week’s U.S. Top 50 get almost all of their views from YouTube Shorts, but the ranking’s runner-up has found an effective way to utilize both halves of the platform. LeoNata Family got 479.5 million views this week, which allowed it to move up two spots after finishing fourth a week ago. LeoNata gets millions of view from Shorts that feature the titular family, and those Shorts are then repackaged as compilations. Clearly, that formula is working.
There’s a gap of nearly 100 million views between LeoNata and Kids Diana Show, which landed in the #3 spot in this week’s U.S. Top 50. The home of the titular Ukraine-born child continues to be one of the top hubs within the kidfluencer category. This week, Diana and her family drew 382.1 million views in all, which gave it a slight cushion over the next two finishers in the U.S. top five.
Of the 34 channels that are marked as YouTube Shorts hubs in our U.S. Top 50, none rank higher than That Little Puff. The tales of a wordless cat chef continue to strike gold on both YouTube and TikTok. On the former platform, the culinary adventures of Puff collected 356.1 million views this week. That was enough traffic to secure a #4 finish in our American ranking.
Like Nastya, another channel with a popular child star, rounds out this week’s U.S. top five. The family vlog counted 340 million views during the week that was.
When we interviewed the team behind That’s Amazing back in 2019, the family-oriented trickshot channel was already succeeding on YouTube. And that was before the platform’s short-form hub even debuted.
There’s now a channel called That’s Amazing Shorts (TAS), and it has lifted its starring siblings — there’s six of them in all — to new heights. In our latest U.S. chart, TAS finished in 44th place. The micro-video hub was able to crack the top 50 after raising its viewership by 13% week-over-week. In total, the channel’s seven-day output topped out at 100.4 million weekly views.
So what exactly is so amazing on this channel? Well, there are some pretty impressive dice stacking skills on display, but based on the most-viewed That’s Amazing short (it has about 240 million YouTube views so far) there’s still a little room for improvement.
That’s Amazing Shorts is one of several sports stunt channels making an impact in our Tubefilter charts. We’ve also seen Australian hub How Ridiculous earn some pretty high placements in our Global Top 50.
The rise of this category on YouTube Shorts makes perfect sense. After all, if the OG water bottle flip video were released in 2022, it would probably wind up on YouTube’s short-form platform.
This week, there are 34 YouTube Shorts channels in the U.S. Top 50.
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