[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
This week, for non-short form channels, it was hard to crack the U.S. Top 50 at all.
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33 of the 50 channels in our American ranking get their views from vertical videos. Read on to learn about the long-form channels bucking that trend — and the short-form hubs that are following close behind.
Chart Toppers
Cocomelon – Nursery Rhymes continues to crush the competition on YouTube. With 497.2 million weekly views, the producer of animations was able to maintain its hold on the top spot in our U.S. Top 50. As more and more kids meet the Cocomelon brand, we’re only expecting its viewership to soar even higher. Once it concludes its 32-city tour of the U.S., who knows how high its weekly viewership will be?
Even as Cocomelon continues to ascend, Kids Diana Show is keeping pace with it. For the second straight week, the family vlog earned the #2 ranking in our U.S. Top 50. This time, its runner-up total came to 468.4 million weekly views, making it one of just two U.S.-based channels to get at least 400 million weekly views at the start of July. That strong performance will put an even bigger smile on Diana’s face.
In our latest U.S. chart, third place went to a channel that continues to paw its way up the leaderboard. That Little Puff has found the perfect combination of adorable animal content and useful cooking advice, and as a result, it continues to earn accelerating viewership and web-wide acclaim. Over our latest seven-day measurement period, That Little Puff got 399.8 million weekly views. That 12% week-over-week increase allowed the highest-ranking U.S.-based Shorts channel to move up two spots.
LeoNata Family also posts content to YouTube Shorts, but thanks to other formats (especially compilations of said Shorts), the cozy family channel has been able to expand its audience on YouTube. In our most recent count, LeoNata rolled up 396.2 million weekly views. Though that put it just behind That Little Puff, I’m still impressed that such a homespun channel has managed to generate nearly 13 billion lifetime views.
Like Nastya rounds out this week’s U.S. top five. The family vlog added 366.9 million weekly views to crack the uppermost tier of our American ranking.
Top Gainers
Adam Waheed, known online as Adam W, has amassed a huge archive of content since he started uploading to his personal YouTube channel in 2015. The sketch comedian has snagged more than five billion lifetime views, many of which have come from his 7.7 million subscribers.
Since Waheed is a regular presence in our U.S. Top 50, and he has a large library for us to analyze, we can look at his progress to uncover some basic trends that are active on YouTube. For starters, all of his most-watched videos are YouTube Shorts clips. Comedy is now understood as a preferred format for short-form video. You can fit several punchlines in a minute-long video, and Waheed is full of them.
A closer look reveals that 15 of Waheed’s 20 most-watched YouTube videos have titles that start with “when you…” “why you…” or some variation therein. He is honing in on the title formats that get him the most viewers, and that attention to detail is allowing his channel to boom. In our latest U.S. Top 50 ranking, Waheed’s YouTube hub occupied the 23rd position, where his 171 million weekly views put him one spot ahead of fellow short-form star Daniel LaBelle.
Two chart positions behind Waheed, we find the WWE. Perhaps it’s time for the comedian to try wrestling.
Channel Distribution
This week, there are 33 YouTube Shorts channels in the U.S. Top 50.
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