[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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This week in the U.S. Top 50: The top four channels in the chart shuffled their positions from last week, while a YouTube Shorts hub made a big push to reach #5.
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At the top of the ranking, however, the same channel that led the chart a week ago held onto its rarefied status.
Chart Toppers
Cocomelon – Nursery Rhymes is still #1, at least among its domestic competition. The California-based animator is building an empire up and down the U.S. Top 50. While its primary channel held onto the top spot by notching 497.3 million weekly views, its companion hub Lellobee made its third-straight appearance in our all-American ranking.
Three more family-oriented channels occupy the three positions directly behind Cocomelon. The runner-up in our latest U.S. Top 50 is Kids Diana Show, which ranked the highest among the three “kidfluencer” channels that cracked the top ten. Diana’s channel, which entertains an audience of 99.1 million subscribers, moved up one spot after a big week. Its 496.2 million weekly views put it just behind Cocomelon. If only it could have pushed its 11% week-over-week viewership increase a bit higher — it might have reached #1.
The next family channel up is LeoNata Family. After ascending to the #4 spot in our U.S. Top 50 a week ago, LeoNata bumped itself up a spot at the end of July. The channel’s #3 finish was powered by its 406.1 million weekly views and its ability to employ multiple formats. Many popular LeoNata videos are four-minute compilations of its short-form offerings.
Diana and LeoNata’s gains meant that last week’s U.S. runner-up dropped two spots. Like Nastya has made it as high as #1 in the Global Top 50 during the 2022 calendar year, but it is now fourth in the U.S. Top 50 after losing 23% of its viewership week-over-week. That left Nastya and her family with 372.6 million weekly views. Like Kids Diana Show, Like Nastya will soon claim its 100-millionth subscriber.
That Little Puff rounds out our U.S. top five. The feline culinary channel, which got 355.1 million weekly views in our latest count, is the highest-ranking U.S.-based hub that operates predominantly on YouTube Shorts.
Top Gainers
Family content and comedy are two of the categories that perform the best on YouTube Shorts. Mark Adams — who stylizes his channel name as Marrkadams— has figured out a way to combine those two genres. As a result, the TikTok transplant has connected with YouTube’s vast audience as well.
Adams is a comedian at heart. His most-watched YouTube video includes only tangential references to family, and its main goal is to explain the interjections that are heard in the Michael Jackson song ‘Smooth Criminal.’ To date, the bit has reeled in 50.8 million views.
https://www.youtube.com/watch?v=FPBf3W1Rxps
On the whole, Adams’ YouTube Shorts library is fun for the whole family. Whether he’s taking the point-of-view of a younger sibling or a middle child, Adams employs a snappy pace, witty writing, and some zany visual effects. The result is comedy gold: Over seven days, the creator earned 93.8 million weekly views, which allowed him to sneak into the U.S. Top 50 in 48th place.
Even though he just increased his YouTube viewership by 8% week-over-week, Adams is just getting started. If he can repeat his performance next week, he’ll reach 1.5 billion lifetime views on YouTube.
Channel Distribution
This week, there are 30 YouTube Shorts channels in the U.S. Top 50.
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