With a $15 million Series A funding round in its pocket and an array of moneymaking tools in its arsenal, Creative Juice is looking to expand its customer base. In order to encourage more creators to start investing in each other’s careers, the Austin-based company has introduced Juice Bucks, a program that promises rewards up to $10,000 for creators who refer their colleagues.
Juice Bucks users will get $25 if they get a friend to open an account and spend money on Creative Juice. The referred individual will get $25 in their account as well. Referring 10 people will trigger a $1,000 bonus, and 100 referrals will result in a $10,000 Juice Bucks payment.
For users to claim their Juice Bucks, the colleagues they refer must spend money out of their new accounts. Creative Juice is one of several financial technology companies whose banking tools are designed to be used by creators. Its platform doubles as an analytics dashboard, and it also invests directly in creators through its Juice Funds. In a press release, Creative Juice said it has increased creator deposits by 71% and received 54% more sign-ups quarter-over-quarter. It has also invested about $4 million in creators since its inception in 2020.
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“As the creator economy continues to grow, there are no banking and business tools established for creators,” said Creative Juice CEO and co-founder Sima Gandhi in a statement. “We are at the forefront of solving that problem and we want to spread the word to creators of all sizes by launching our first-ever referral program, Juice Bucks.”
In total, about 60 creators have been recipients of Juice Fund payouts. That cohort includes Maynards TV, growwithjo, and NEVER TOO SMALL.
