[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
In our U.S. Top 50, the story is still the same: If you’re not catering to babies, toddlers, or young kids, it’s gonna be hard to book a spot in the ranking.
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This week, the top five channels in the chart are all family-friendly, and the top three all reach at least 78 million subscribers on the world’s top video platform.
Chart Toppers
Whether you’re ranking U.S.-based channels by weekly views, lifetime views, or subscribers, the top dog is the same: Cocomelon – Nursery Rhymes. The brand, owned by London-based Moonbug, is itself headquartered in California, where it produces animated content for YouTube’s youngest set. Over our latest seven-day measurement period, Cocomelon received 658.9 million weekly views. Though that was a slight downturn for the massively popular brand, it was still enough traffic to secure the #1 spot in our U.S. Top 50.
For the second straight week, Kids Diana Show ran right behind Cocomelon in second place. The family vlog maintained its strong performance on YouTube by picking up 497.2 million weekly views. We’re expecting Diana and her family to cross the 100 million subscriber plateau sometime in the next few months.
A channel that is both similar to Kids Diana Show and closest to it in U.S. Top 50 is Vlad and Niki. The Eastern Europe-bred, Florida-based channel follows its two titular boys as they play with a variety of toys. During the second week of February, Vlad and Niki picked up 388.8 million weekly views, which allowed it to hold onto the #3 position it reached a week ago.
The only short-form channel in this week’s U.S. top five is SMOL. Though its lifetime viewership is smol in comparison to the other channels in the top five, it has had an extremely successful year. Since arriving on YouTube in March 2021, SMOL has notched 7.3 billion lifetime views, with 363.7 of those views coming in the past week.
Toys and Colors rounds out this week’s U.S. top five. Like the channels ahead of it, it uses happy, positive videos to appeal to a young audience. It registered 285.6 million weekly views in our latest count.
Top Gainers
A lot of the short-form channels in the U.S. Top 50 are confusing. They are cobbling together millions of views with strange, cryptic, and uncomfortable videos. But 123 Go! Kevin is putting in good work on YouTube’s TikTok competitor, and his ingenuity is paying off big time.
Kevin is a cast member from 123 Go!, which has prospered on the long-form version of YouTube by combining a clean, colorful, kid-friendly attitude with scripted narratives and clever sketches. Though 123 Go! Kevin is primarily a short-form channel, it uses the same formula. Its most-watched video teaches kids not to spit their watermelon seeds by imaging a watermelon-person who must get their seeds shaved off like beard hairs.
https://www.youtube.com/watch?v=3LHIMhCILiQ
Whether it’s presenting DIY, prank, or challenge content, the 123 Go! Kevin channel keeps things creative and fun, which is probably one reason why it has collected more than 617 million views since last August.
The most-recent U.S. Top 50 was particularly kind to Kevin. Over seven days, 123 Go! Kevin picked up 92.1 million weekly views, which allowed the all-ages hub to make its first appearance in one of our charts. Its viewership went up by 56% week-over-week, allowing it to surpass well-established creators like Aphmau and Zhong. Perhaps we’ll check back in with Kevin once his YouTube hub hits one million subscribers.
Channel Distribution
This week, there are 26 YouTube Shorts channels in the U.S. Top 50.
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