[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
Sometimes, there is upheaval in our Global Top 50, with channels shuffling their positions as if they’re playing musical chairs. But not this week.
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The top five channels ran in the same order as last week, with the Indian-record-label-that-needs-no-introduction in first place.
Chart Toppers
If by chance you do need an introduction, I’m talking about T-Series. The Indian channel, which has held first place in this chart in all-but-two weeks of 2022, maintained that position during the second week of February. Over that timeframe, it picked up 877.3 million weekly views, so it remains within hailing distance of the one-billion-views-per-week threshold.
Another Indian channel, SET India, ran right behind T-Series in second place. With its 691.6 million weekly views, the TV-focused hub inched closer to its compatriot. SET India continues to reel in subscribers as well; it now has 127 million of them, and it could reach 150 million before the end of 2022.
The highest-ranking American channel in this and most other Tubefilter charts is Cocomelon – Nursery Rhymes. The Calfornia-based producer of animations and jingles scored another big week, notching 650.2 million weekly views during our latest measurement period. Cocomelon may be just behind SET India in terms of weekly viewership, but it is just ahead in terms of subscribers, with 129 million.
For the second straight week, fourth place in our Global Top 50 goes to Kids Diana Show. The U.S-based channel, on which Diana and her brother Roma play games and tell stories, held its place in the ranking thanks to its 457.6 million weekly views. Kids Diana also soared past 90 million subscribers this week.
Once again, Sony SAB rounds out our global top five. The Indian channel, which has the same owner as SET India, used its arsenal of TV-adjacent content to rack up 449.4 million weekly views.
Top Gainers
Over the years, identical triplets Nika, Natalie, and Nicole Taylor played thousands of shows as a country music trio. The sisters all have blazing red hair, so they call their act Taylor Red.
Now, the triplets are in a new business: short-form video. On TikTok, Taylor Red TV reaches more than 10 million followers, and its YouTube Shorts analog has a similarly-massive audience.
This week, Taylor Red TV reached 12th place in our Global Top 50, after claiming the 32nd spot a week ago. The sisters’ YouTube collection got 298.9 million weekly views during the second week of February, which is 56% more viewership than the hub’s previous seven-day total.
Like with so many other YouTube Shorts channels, Taylor Red TV is banking big-time viewership with some…odd content. The majority of the channel’s popular videos have the title “wait for it,” though I’m not sure what exactly we’re supposed to be waiting for. Most of these clips have conclusive endings.
What’s more interesting to me about Taylor Red TV is when the channel first started showing up in our Global Top 50. It popped up last November, around the time when Taylor Swift’s version of Red hit YouTube.
It would be pure speculation to suggest that the rising tide of Red (Taylor’s Version) lifted this other American musical act, but if that’s not what happened, it is an interesting coincidence. For what it’s worth, I’m not recommended any Taylor Red TV videos when I watch music videos from Red, but I might just be outside the target demographic here.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 19 channels in the Top 50.
- India: 14 channels in the Top 50.
- Pakistan: 4 channels in the Top 50.
- Russia, Japan, and Turkey: 2 channels in the Top 50.
- Argentina, Bangladesh, Canada, Mexico, Moldova, South Korea, and United Arab Emirates: 1 channel each in the Top 50.
This week, 21 channels in the Top 50 are primarily active on YouTube Shorts.
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