RareCircles, an NFT startup, has raised $7.5 million in seed funding in a round led by investment firm Tiger Global.
RareCircles creates a platform enabling both brands and entrepreneurs to build NFT membership experiences. The company covers NFT creation and the primary sale, as well as the ensuing engagement between creators and their communities. RareCircles enables minting across blockchains, and accepts payments in crypto and fiat.
Funds will be used to roll out a new set of membership features to enable deeper engagement, the company said.
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The round also featured participation from White Star Capital, Hashed, Alpaca, Crew Capital, Global Founders Capital, Alumni Ventures, and Detroit Venture Partners, as well as angels Packy McCormick, Joe McCann, Austin Rief, Mike Dudas, Greg Isenberg, and Julien Smith.
RareCircles is currently being used by the NFT entrepreneur Na’eem Adam (whose dineTab startup enables restaurants to reward loyal customers with NFTs); NFT artist Antoine Tavaglione; and JP Robert, the president of fashion brand Want Les Essentiels.