Digital media veteran Sarah Penna has joined creator subscription platform Patreon as senior manager of creator launches.
She will be tasked with spearheading high-profile creator partnerships, reporting to Patreon’s head of creator partnerships, Avi Gandhi. Gandhi joined Patreon from Jimmy Kimmel and Brent Montgomery’s Wheelhouse in August.
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Prior to Patreon, Penna founded Frolic Media, a content destination centered around romance novels and pop culture. Before that, she served as the head of millennial-moms focused digital network and lifestyle brand Awestruck within AwesomenessTV, which reached over 60 million monthly views under her tutelage.
Penna started her 14-year career in digital media as the co-founder of talent management company Big Frame, which was acquired by AwesomenessTV for $15 million in 2014.