[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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Will 2022 be the year of the YouTube Shorts? Our first U.S. Top 50 of January seems to suggest that will be the case.
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Family channels continue to occupy the top positions, but further down the chart, short-form content creators claimed more spots than ever before.
A new year may bring a new me, but it’s not yet bringing a new channel to the top of our U.S. Top 50. Cocomelon – Nursery Rhymes still occupies the pole position in our all-American ranking. The animation channel’s 828.7 million weekly views were more than enough to lead the U.S., and Cocomelon also took the #1 spot in our Global Top 50 as well.
The last channel other than Cocomelon to reach the top spot in the U.S. Top 50 is Like Nastya, and in our latest ranking, the Floridian family vlog once again found itself near the top of the heap. It accrued 701.9 million weekly views, which was good enough for it to emerge as our U.S.-based runner-up.
The highest-ranking YouTube Shorts channel in our most-recent U.S. top five was SMOL. With its collection of cute animals and adorable children, SMOL finished in third place this week. Its 423.3 million weekly views put it above five billion lifetime views on YouTube.
LankyBox, which combines long-form and short-form content, finished fourth among all U.S.-based channels as the calendar turned over to 2022. Hosts Justin and Adam continued to wow their 14.6 million subscribers with a combination of gaming and pop culture-inspired content. During our most-recent measurement period, LankyBox added 381 million weekly views.
Vlad and Niki finished off yet another family-friendly top five. The Florida-based channel, which came in seventh in this chart last week, moved up to fifth after snagging 337.1 million weekly views.
If my parents had possessed more of a thespian side, perhaps my kin and I would have ended up more like The McCartys. The American foursome — father Kevin, mother Stephanie, older child Audrey, and younger child Braxton — bill themselves as “your favorite TikTok family.” Now they’re making waves on YouTube as well.
In our latest U.S. Top 50, The McCartys finished in 15th place, moving up six spots from their previous chart position. They were able to engineer that upswing thanks to a week-over-week viewership boost of 29%. In total, the nuclear unit picked up 192 million weekly views on their YouTube hub.
So what makes this videomaking family different from all others? Kevin brings lots of energy to the clan’s comedic sketches, but even he sometimes plays second fiddle to Audrey, who is the center of attention in many of The McCarty’s most-popular YouTube videos.
Some may find the above video (67.2 million YouTube views) to be surprisingly dark for a piece of family content, but no matter the themes they play with, The McCartys never lose touch of their humorous side. Perhaps that is helping them move toward the head of our U.S. Top 50.
This week, there are 31 YouTube Shorts channels in the U.S. Top 50.