YouTube may have taken some inspiration from TikTok for its just-rolled-out ‘New To You‘ section, which sounds a bit like TikTok’s celebrated ‘For You Page’.
The ‘New To You’ feed is accessible via a bubble at the top of the app homepage, and is available on desktops and smart TVs. Users may also be prompted to check out the new feature while scrolling through their feeds.
Techcrunch notes that the section goes a step beyond existing YouTube recommendations by surfacing content from channels that viewers have not previously encountered. It’s also different than YouTube’s Explore listings, which organize content by category — such as beauty or gaming — but don’t take into account specific interests.
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“You’ve told us that you want to see new creators and new videos after you’ve caught up on your recommendations,” YouTube explained in a help forum post, “so we hope this new option keeps things fresh, while also helping creators connect with new audiences.”
Since the feature is personalized, it may not always be available, and users must be signed in order to access it, YouTube said.
The video giant first began testing New To You in July.