UTA has signed fashion influencer Marcel Floruss, whose mission is to help men tap into their sense of style, according to the talent agency.
Floruss is a blogger and vlogger, who counts 920,000 YouTube subscribers and 500,000 followers on Instagram. He will work with UTA globally in every facet of his career, including endorsements and other digital ventures.
Floruss launched his One Dapper Street blog and Instagram account in 2013, and subsequently launched his very own footwear brand, Ankari Floruss, in 2016. In 2017, he made the leap over to YouTube. Floruss was named to Forbes’ ’30 Under 30′ list last year, and has also strutted his stuff as on the runways of Milan Fashion Week.
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Prior to launching his career as an influencer, Floruss was a model signed to New York Model Management. He graduated from FIT with a degree in fashion merchandising management.
