TikTok phenom Celina SpookyBoo is forging onward with her makeup business, BeautyXBoo, via a brand new collection called Bite Me.
Ontario-based Celina, whose last name is Myers, rose to renown for sharing videos of herself sleepwalking, and solidified her fame by posting content revolving around all things paranormal. These themes have informed Myers’ subsequent beauty endeavors. All told, she has amassed 22 million followers on TikTok, 1.6 million on Instagram, and 500,000 YouTube subscribers.
The Bite Me collection — available at BeautyXBoo.com and priced at $69 — pays homage to Myers’ love of vampires, and arrives in a makeup bag including an eyeshadow palette, highlighter, lip gloss, and lashes.
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Myers launched an eponymous eyeshadow palette in early 2020, and then her first collection, called Do You Wanna Watch A Scary Movie?, the following September. She launched two additional eyeshadow palettes — dubbed You’re The Shit and #YouGotThis — for the holidays.
In addition to her beauty business, Myers — who is repped by Underscore Talent — has self-published three supernatural fiction books (with a fourth, Hollow, set to arrive later in the fall) and hosts a weekly podcast entitled The Haunted Estate. She has collaborated with brands like Hulu, Kraft, Paramount Pictures, Crocs, Nintendo, and Cash App on sponsored content.