Valkyrae Says She’s “Investing Away” From Streaming, Launches Her Own Clothing Collection

By 09/24/2021
Valkyrae Says She’s “Investing Away” From Streaming, Launches Her Own Clothing Collection

100 Thieves co-owner Valkyrae, whose real name is Rachell Hofstetter, is launching her own clothing collection in collaboration with influencer merch maker Revolt.

The streetwear line comprises tie-dyed crews and acid-washed hoodies, as well as a plush version of Hofstetter’s beloved dog, Mika. Preorders begin today on Hofstetter’s online store. Items range in price from $30 for a shirt to $65 for a hoodie.

And Hofstetter has tapped a who’s-who of fellow online stars to help model her new wares, including Bella Poarch, Bretman Rock, Pokimane, Sykkuno, BrookeAB, newly-signed 100 Thieves member Tina Kitten, Fuslie, and Larray.


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Hofstetter made waves when she departed Twitch to sign an exclusive streaming deal at YouTube in June 2020, where she currently counts 3.6 million subscribers. For its, part, three-year-old Revolt is an influencer clothing company that has previously pacted with YouTube gaming collective Misfits and the now-defunct collab channel Eboys.

“Understanding the success that I’ve attained this year, I have my eyes set on diverging from the standard digital creator career path by focusing on the business side of the industry and investing away from streaming,” Hofstetter said in a statement.

“It was important to me that I work with a company, like Revolt,” she continued, “who would help me create my own clothing collection that steps away from the traditional merchandise seen from influencers these days.”

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