[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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Some of the biggest pop stars in the United States put out new albums this week, but even with all that increased attention, the musicians in question could not run down the family vloggers, micro-video aficionados, and beloved brands at the top of our U.S. top 50.
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It was a pair of gamers, not Kanye or Drake, who claimed the #1 spot in our latest American ranking, thanks in large part to their tireless release schedule and their savvy combination of short-form and long-form content.
Justin and Adam, a pair of friends who launched their LankyBox YouTube channel in 2016, are currently atop the American YouTube ladder.
During our most-recent seven-day measurement period, LankyBox added 489.6 million weekly views, which brought its lifetime viewership above 11 billion. Justin and Adam have made huge gains by utilizing YouTube Shorts, but they have not abandoned the tried-and-true formats that first launched them to YouTube stardom. A recent compilation video featuring scenes from LankyBox’s “movies with zero budget” series has already received more than 4.3 million views.
Cocomelon – Nursery Rhymes finished second in our latest U.S. top 50. The California-based animation studio, which is also huge on Netflix, snagged 375.5 million weekly views at the start of September, which gave it a nine-digit lead over third-place finisher Kids Diana Show. That family vlog, whose child stars Diana and Roma are of Ukrainian descent, picked up 275.2 million weekly views and moved up one spot in our star-spangled ranking.
Yet another kid-friendly hub, Vlad and Niki, finished fourth among U.S.-based channels this week. The Floridian family channel, which features the on-screen adventures of its titular boys, registered 247.4 million weekly views and surged from seventh place up to its current chart position.
WWE rounded out this week’s U.S. top five. The wrestling channel, buoyed by big stars like John Cena and Roman Reigns, counted 240.8 million weekly views.
If your social media feeds look anything like mine, then your friends have spent the past week discussing Donda, Kanye West‘s new album.
The provocative rapper’s latest release, which arrived on August 29, is his first full-length release since his 2019 album Jesus Is Lord. Donda, like much of Kanye’s recent work, is experimental, indulgent, and polarizing. Some people love it, and some people hate it, and everyone seems to have a strong opinion about it.
As you can imagine, the ado generated by Donda has caused fans to flock to Kanye’s YouTube channel, where the album is available in full.
Audio-only versions of all 27 tracks arrived on the day of the album’s release, and those videos now sport viewcounts ranging from 400,000 to 4.3 million. The most popular new clip on Kanye’s YouTube channel, however, is the official music video for the song “Bring to Life,” which now has more than 4.5 million views. Unsurprisingly, the meaning of the video is difficult to suss out, and I’m sure everyone has their own interpretation of what Kanye is trying to accomplish with his self-immolation imagery.
Donda wasn’t the most-watched offering on YouTube this week, but it was pretty darn close. During our latest seven-day measurement period, Kanye’s official YouTube channel scored 91.6 million weekly views, which was about twice as much traffic as what the Altanta-born, Chicago-raised star pulled in the week prior. Those numbers were good for 32nd place among U.S.-based YouTube channel.
If Kanye and his ego want to top this chart, he should think about working some nursery rhymes into his next album.