Rally, a crypto startup that enables creators and artists to launch their own digital currencies — which their fans can purchase and use to unlock exclusives perks — has forged a strategic alliance with talent agency UTA.
The partnership will serve to educate and encourage UTA-repped talent to launch their own crypto-powered economies at Rally. UTA’s marketing and digital assets divisions will serve as primary points of contact to both educate creators and facilitate onboarding.
Since its launch in Oct. 2020, Rally has launched more than 170 creator coins, including Twitch streamer Alliestrasza (pictured above), Grammy award winners Portugal The Man, soccer star Keisuke Honda, Clubhouse creators Bomani X and Christina Holder, and global esports organization Gen G.
In addition to serving as collectibles, Rally tokens bestow access to unreleased content, private communities, early access to event tickets, and exclusive merch, according to the company.
Rally was co-founded by the entrepreneur Kevin Chou, who previously co-founded the mobile gaming company Kabam. The company hired YouTube and Twitch vets Kurt Patat and Jason Maestas last year, and raised $57 million in venture funding in April. Last week, Chou submitted a proposal for the total decentralization of the Rally platform to remove any singular controlling entity and ensure that the project is owned entirely by the community.
“Rally empowers creators, artists, celebrities, athletes and more to launch their own crypto economy and to re-imagine fandom as a symbiotic relationship where the entire community participates in launching and growing a digital economy,” Rally CMO and CRO Bremner Morris said in a statement. “UTA’s strong reputation will be essential in partnering with crypto-interested talent to innovate in this exciting new space.”