[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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At some points in 2020, reaching the #1 spot in our global top 50 required channels to take their weekly viewership into ten-digit territory. The chart looks a bit different these days; in our latest ranking of YouTube’s top dogs, no channel earned more than 650 million views.
That decline, however, should not take any shine away from the channels that have made it into this week’s global top 50. The traffic reeled in by these content providers is still mightily impressive.
For the second week in a row, SET India received more YouTube views than any other channel in the world. The Sony-owned hub makes its hay by delivering some of South Asia’s most popular TV shows to the digital audience. During our most recent seven-day measurement period, those “reruns” helped SET India pick up 629.1 million weekly views, which gave it a nine-digit lead over the rest of the field.
In second place, we find the highest-ranking channel that makes use of the YouTube Shorts platform. Thanh Thảo Official‘s name references one of Vietnam’s most popular singers, but don’t expect to find too many music videos there. Instead, the channel’s library is filled with (mostly) short-form clips that cater to young children. Over the past seven days, that library produced 517 million weekly views, which was just enough to squeak past #3 finisher Sony PAL. The Indian comedy hub, which, like SET India, is owned by Sony, counted 494.1 million weekly views in our latest measurement.
The fourth-best channel in this week’s global top 50, and the highest-ranking American channel, is Cocomelon – Nursery Rhymes. With its family-friendly approach and its colorful library, the California-based content producer registered 408.7 million weekly views. These days, that’s pretty impressive for a channel that doesn’t ply its trade on YouTube Shorts.
YouTube’s short-form community is the home of Khamitovy, which rounds out this week’s global top five. The US-based channel’s arsenal of micro-videos earned 391.4 million weekly views in our latest count.
Many of the channels that wind up in our global top 50 are unknowns even among YouTube diehards, but that label certainly doesn’t apply to Julius Dein.
The magician, prankster, and all-around entertainer is very much a known quantity in these parts. Back in 2017, talent agency UTA made him its first British influencer client after opening a London office. By 2018, he was appearing at VidCon as an expert on Facebook content creation. Eventually, like so many other digital stars, he landed on TikTok, where he has nearly ten million fans.
Finally, Julius Dein’s long internet journey has taken him into our YouTube charts. In our latest global top 50, his channel ranks the highest among UK-based entrants, thanks to the success of his short-form videos. On July 4, he uploaded a 43-second prank clip involving a jetski, some wax, and a chestful of unassuming hairs. Since then, the video has been viewed more than 237 million times by the YouTube community.
Dein’s seven-day YouTube totals are quite something. Over our latest measurement period, the magician summoned 244.8 million weekly views, which was a 39% higher total than what he had picked up the week prior. Thanks to that increase, he vanished from the #31 spot he had previously occupied and reappeared at #11. Owing to this Brit’s rising star, don’t be surprised if you see him in the top ten sometime soon.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 19 channels in the Top 50.
- India: 10 channels in the Top 50.
- United Kingdom: 4 channels in the Top 50.
- Russia and South Korea: 3 channels in the Top 50.
- Pakistan and Thailand: 2 channels in the Top 50.
- Argentina, Belarus, Canada, Germany, Moldova, Vietnam, and Unknown Country: 1 channel each in the Top 50.