Emma Chamberlain needs a head-clearing break from regular uploads to recharge her creativity.
The 20-year-old, who counts 10.5 million subscribers and 25 million monthly viewers on her YouTube channel, announced in a series of Community tab posts that she’s taking a hiatus for the next several weeks in order to evolve her content approach in a way that she feels excited about.
“This isn’t a negative thing though,” she wrote. “I’m thinking a lot about how I can evolve and make things that truly excite me. I haven’t taken a step back in a long time to ask myself what that means. I love and appreciate you and I will see you soon.”
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Chamberlain’s recent uploads include a hodgepodge of day-in-the-life style vlogs and personal challenges, such as Making PB&J From Scratch, Running A Marathon With No Training, and How To Host A Party.
In addition to her massive YouTube presence, Chamberlain serves as a spokesmodel for various fashion brands — from Louis Vuitton to PacSun. She is also the proprietor of her own eponymous coffee company and the host of a podcast titled Anything Goes, which posted its latest episode last Thursday