[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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A channel that strikes a balance between short-form and long-form content has found its way to the top of our weekly ranking of the 50 most-viewed YouTube channels in the world. It is one of many hubs in our global chart that has a big presence on the YouTube Shorts platform, which continues to have an outsized impact on online video viewership.
LankyBox is the top channel in this week’s global ranking. The American content hub, which features various modes in games like Roblox and Minecraft, has accelerated toward the top of our chart by utilizing the YouTube Shorts platform. Justin and Adam, the two gamers who host LankyBox videos, pulled in 758.9 million weekly views in our latest count.
Even T-Series could not keep up with that rate of weekly viewership. The Indian record label, which often finds itself atop our global ranking, ended up in second place this week after reeling in 741.4 million weekly views. In terms of lifetime viewership, T-Series still has 50 billion more views than any other channel in this chart.
Sony SAB took third place in this week’s global top 50. The Indian comedy destination picked up 7% more viewership than what it earned last week, finishing with a seven-day total of 567.4 million weekly views. That was just enough to eclipse Cocomelon – Nursery Rhymes, which ended up fourth in the world this week. The kid-friendly American channel, which spent much of 2020 as the #1 channel in this chart, was able to move up one spot from its position last week after snagging 559.5 million weekly views.
Colors TV rounded out our latest global top five. The third-most watched Indian channel of the week tallied 378.3 million weekly views.
If we ranked this week’s top 50 channels in terms of their lifetime viewership, the order would look a bit different. T-Series would be first, and Cocomelon would be second, but third place would go to the WWE. The YouTube home of World Wrestling Entertainment has collected more than 60 billion total views since it first launched in 2007, and it’s still going strong. Over our most recent seven-day measurement period, the WWE registered 275 million weekly views, which was a 28% increase over the total it posted a week prior. Thanks to that uptick, the wrestling hub elbowed its way up to 12th place in our global ranking.
Unsurprisingly, it is the biggest stars in the wrestling world who drive much of that traffic. The WWE YouTube channel offers all sorts of content, ranking from full matches to ringside interviews, but its most-viewed videos tend to feature notable names like Roman Reigns and John Cena. The latter star’s dramatic appearance at the WWE’s Money in the Bank event has garnered 3.3 million views since arriving on YouTube on July 19.
YouTube is still a vital part of the WWE’s content strategy, but the time-honored media company is finding new ways to diversify its approach to entertainment. It recently launched an effort to use TikTok to recruit its next generation of wrestlers and announcers.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 21 channels in the Top 50.
- India: 13 channels in the Top 50.
- Russia, Turkey, United Arab Emirates, and United Kingdom: 2 channels in the Top 50.
- Argentina, Canada, France, Israel, Latvia, Pakistan, Romania, and Turkey: 1 channel each in the Top 50.