Disney’s Streaming Services division has hired Ajay Arora as its VP of product, commerce, and experimentation. Arora previously served as Netflix’s director of product innovation for growth.
In his new role, Arora will oversee Disney’s commerce and experimentation teams in San Francisco, New York, and Los Angeles — with responsibility across Disney Plus, Hulu, ESPN Plus, and Star Plus. He will be based in San Francisco and report to EVP of product and design, Jerrell Jimerson, Variety reports.
At Netflix, Arora led the development of a lower-priced subscription offering for emerging markets that first bowed in India, and also launched a bundled offering in partnership with local cable operators in these markets. Prior to joining Netflix in 2017, Arora served as VP of global product management for Amazon-owned Audible.
“Ajay brings a wealth of experience to Disney Streaming and will be intimately involved in every aspect of building out an innovative payments platform to drive global monetization across all our streaming services,” Jimerson said in a statement. “He will work in close collaboration with the existing team to continue the great work that’s been done to expand upon our world-class commerce and experimentation capabilities.”
Disney’s streaming services division falls within the newly-formed Disney Media and Entertainment Distribution unit, Variety notes, which is led by chairman Kareem Daniel.