[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
Gamers and vloggers and TikTokers, oh my! This week’s ranking of the top 50 most-viewed YouTube channels across the globe offers a guide to some of the internet’s most popular video categories. It also provides a reminder of which regions consume the most digital content; after being chased out of this chart’s top spot, a notable Indian record label has returned to its rightful perch at the top of the world.
Last week, the TikTok-descended channel Topper Guild claimed the #1 spot in our global top 50, relegating T-Series to second place. Now, the Indian channel is #1 again, thanks to its 664.5 million weekly views. Its library of music videos, movie clips, and other pieces of Indian entertainment has allowed it to return to the chart position it occupies so frequently.
Speaking of Indian entertainment, that label also applies to the runner-up in this week’s global top 50, Sony SAB. The content hub, which is owned (duh) by Sony, added 475.3 million weekly views to its lifetime total during our most recent seven-day measurement period. That viewership was enough to stay just ahead of LankyBox, which charged up to third place in the world after ranking 15th a week ago. The Roblox-oriented channel, which was already a regular in our top 50, took its traffic to the next level after it began mixing in bite-sized clips via the YouTube Shorts platform. Thanks in part to those snackable videos, LankyBox picked up 377.2 million weekly views in our latest count.
Fourth place in this week’s global chart belongs to Colors TV, an Indian hub that, like Sony SAB, provides on-demand entertainment to its South Asian audience. The channel, which has more than 35 billion views in all, logged 324.7 million weekly views during the last full week of June.
The other channel that joined the 300 million view club this week was Vlad and Niki. The Russian-American family vlog, which often ranks near the top of our U.S. top 50, rounded out this week’s global top five thanks to its 300.2 million weekly views.
Thanks to YouTube Shorts, TikTok’s top stars can now make use of another digital space designed to suit their videomaking needs. YouTube Shorts, which presents a rapid-fire collection of quick-hitting clips to viewers, has brought massive traffic to the channels that can best utilize that format.
One of the first YouTube Shorts superusers to show up in our global top 50 was Austin Sprinz, a member of the TikTok-famous Sprinz family. Austin ranked 44th in our latest global chart, and he now has some company from his brother. Jaden Sprinz snuck into the global ranking in 50th place after collecting 123.7 million weekly views. That figure is 12% higher than the one Jaden posted last week, when he reached 78th place in the world.
If you follow the TikTok scene (or Tubefilter’s Creators on the Rise series), you may know Jaden for his unusually sharp front teeth, which helped launch a jelly-bursting craze on TikTok. Though he vacillates between identifying as a vampire and a not-vampire, Sprinz continues to employ his prominent canines in his content. Here’s one of the most-viewed shorts he’s posted on YouTube:
The Sprinzes are going strong on YouTube, and their sister Briana could eventually join them in the top 50 as well. Though she doesn’t have much of a YouTube presence yet, she just started porting her TikTok content over to the world’s top video site.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 18 channels in the Top 50.
- India: 16 channels in the Top 50.
- Pakistan, Russia, South Korea, and United Arab Emirates: 2 channels in the Top 50.
- Argentina, Belarus, Canada, Great Britain, Indonesia Romania, Thailand, and Turkey: 1 channel each in the Top 50.