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Before this year, it was easiest for channels to reach our ranking of the most viewed U.S.-based channels if they relied on tried-and-true categories, such as family, gaming, and pop music content.
Now, thanks to the rise of the YouTube Shorts platform, our U.S. top 50 is filled with a breadth of unique creators, including vloggers, pranksters, and chefs. At the same time, the top spot in our latest U.S. ranking still belongs to a channel that caters to YouTube’s youngest viewers.
Kids Diana Show ranked first in our U.S. Top 50 last week, and the Ukranian-American channel has held onto its pole position. In our latest count, the family-friendly hub — which stars its titular child — picked up 523.6 million weekly views to stay ahead of the competition. Kids Diana Show also crossed 80 million total subscribers as part of its productive week.
Second place went to another family-friendly hub based in Florida, Like Nastya. The channel, which is the home base for an entire empire of all-ages content, added 299 million weekly views to its lifetime total during our most recent measurement period. That viewership was just enough to squeak past Topper Guild, which took third place among American channels. The prank-focused destination, which makes liberal use of the YouTube Shorts platform, collected 298 million weekly views.
Another channel that fits the description of “Eastern European family vlog based in Florida” finished fourth in the U.S. this week. Vlad and Niki, which has occasionally spent some time at the top of this ranking, added 274.5 million weekly views in the latest count.
The only other U.S.-based channel to surpass 250 million views this week was Zhong. Since coming over from TikTok, Zhong has made hay on YouTube with numerous short-form videos, many of which feature challenges. His most recent seven-day viewership reached 261 million weekly views.
For this week’s Top Gainer, we’re exploring the most American of subjects: the U.S. military.
The world’s third-largest armed force is a common topic of discussion in the States, and it is now getting more attention on YouTube thanks to the rise of YouTube Shorts. Military TV, which offers short-form looks at the lives of soldiers, made it all the way up to 12th place in this week’s U.S. Top 50.
Military TV’s jump to 12th was powered by its 157.9 million weekly views; that total was 37% larger than the traffic Military TV accrued last week. The videos catalyzing this growth are doing their business on YouTube Shorts, where they regularly pick up more than a million views apiece. Poke around on the channel and you’ll find memes about military life as well as videos shot in the field. The most heartwarming clips Military TV has to offer are the ones involving reunions and veterans. That content is often accompanied by emotional, instrumental music.
Thanks to YouTube Shorts, I’ve been able to use this space to highlight everything from golf to Asian street food. Given the culture of the U.S., it was only a matter of time before the men and women in uniform got their own space to share TikTok-style clips.