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For the second time in three weeks, the channel that usually rules our global top 50 has been displaced from the ranking’s top spot. Instead, a kid-friendly destination with multinational roots has assumed the mantle of worldwide #1. Read on to learn which channel has emerged as the most-viewed YouTube hub.
The top dog in this week’s global top 50 is Kids Diana Show. The family-friendly channel, which is based in Florida but has its roots in the Ukraine, picked up 730.5 million weekly views during the second week of June. That traffic represented a week-over-week increase of 73%, which allowed Kids Diana Show to jump from sixth place in the world up to first. That sharp increase supplanted T-Series, pushing the Indian record label down to second place. T-Series still managed a massive total of 692.5 million weekly views, but that figure was not enough to prevent it from spending a rare week outside of this ranking’s #1 position.
Third place in our latest global chart went to Tsuriki Show, which moved after placing ninth a week ago. Tsuriki, which flies the Russian flag, is one of many channels in this week’s top 50 that has found success on the YouTube Shorts platform. Its TikTok-style videos picked up 646.2 million weekly views in our latest count, which put it ahead of fourth-place finisher Sony SAB. The India-based home for comedy content accrued 437.4 million weekly views over our latest measurement period.
Dednahype rounded out this week’s global top five. The channel, another user of YouTube Shorts, is a newcomer to the top 50 and is the only Latvian channel to crack our worldwide ranking. It received 407.2 million weekly views.
Channels with ties to TikTok now occupy a substantial portion of the top 50, but there’s still plenty of room in the ranking for children’s animation hubs to pick up their usual share of recognition.
One such hub is LooLoo Kids – Nursery Rhymes and Children’s Songs, which for much of the past year has been the only Romanian channel represented in our global top 50. Like many of its contemporaries, such as the USA’s Cocomelon, Argentina’s Reino Infantil, and India’s ChuChuTV, LooLoo Kids utilizes 3D animation to bring popular nursery rhymes to young viewers across the globe.
The numbers LooLoo Kids posted during the second week of June are impressive. The channel picked up 187.9 million weekly views, which was a 23% increase over the viewership it registered one week prior. That traffic growth was strong enough to push LooLoo Kids from 48th place in the world up to 23rd.
It is LooLoo Kids’ consistency, however, that is truly astonishing.
Over the past year, the channel has posted 51 new videos, and aside from the two most recent additions to its library, all of those videos have received at least 10 million views. The Romanian family hub never takes a week off, and that, more than anything else, seems to be the driving factor in its charge up the YouTube charts.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 16 channels in the Top 50.
- India: 11 channels in the Top 50.
- Russia and South Korea: 3 channels in the Top 50.
- Puerto Rico, United Arab Emirates, and United Kingdom: 2 channels in the Top 50.
- Argentina, Belarus, Canada, Germany, Israel, Italy, Latvia, Pakistan, Romania, Turkey, and Unknown Country: 1 channel each in the Top 50.