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It’s playoff season in America, and sports-themed channels are profiting. A number of athletic content hubs have been surging of late, though most of the top five spots in our U.S. Top 50 still belong to kid-friendly destinations. Read on to see which creators and brands established themselves as the most-viewed U.S.-based channels of the week.
How dominant is Cocomelon – Nursery Rhymes? Only two other U.S.-based channels registered even half as many hits as Cocomelon during our most recent seven-day measurement period. The provider of kid-friendly animations, which operates out of Southern California, notched 612.9 million weekly views in our latest count. That was almost 200 million views better than the next-most watched U.S.-based channel of the week, Vlad and Niki. The Floridian family vlog hung onto the #2 position by raising its viewership 31% week-over-week, topping out at 414.2 million weekly views.
All of the channels that reached this week’s U.S. top five managed to increase their viewership over the week prior. For Kids Diana Show, for example, a 10% viewership jump and 312.3 million weekly views were strong enough figures to allow the family vlog to hold onto the #3 spot. But one of the biggest traffic increases in our U.S. Top 50 came at the #4 position, which Like Nastya occupied after hiking its viewership by 34% week-over-week. That channel — also a vlog aimed at young children — picked up 277 million weekly views in all.
The final channel in this week’s U.S. top five is WWE, which also maintained the same chart position it occupied last week. Over the past seven days, the remarkably consistent wrestling brand continued to draw big viewership on YouTube, ultimately winding up with 238.7 million weekly views.
Both the NBA and NHL are currently holding their playoffs, and the 2021 postseason is the first time in two years that fans of these sports are able to attend the year’s most exciting matches.
With fan interest soaring, many YouTube channels are emerging that play the role of short-form SportsCenter. One notable name in that genre is Highest Highlights, which is pulling in significant viewership on YouTube by clipping some of the most notable moments from this year’s NBA playoffs.
This is the first NBA postseason since the advent of the YouTube Shorts platform last year, and given the NBA’s longtime success on YouTube, it’s no surprise that the association’s highlights are trending on YouTube’s TikTok competitor. Highest Highlights has found a big audience by replaying basketball moments that are awe-inspiring, impressive, or just plain funny and weird. In one of the channel’s top videos, a little girl accidentally slaps a player in the face while trying to give him a high-five.
Highest Highlights’ traffic, which occurs mostly via YouTube Shorts, topped out at 64.3 million weekly views during our most recent chart period. The channel jumped up from 74th place to 46th, which is a leap that even an NBA player could be proud of. The channel also raised its viewership by 32% week-over-week. And with three more rounds of playoffs still to come, I’m expecting these highlights to soar even higher.