TikTok is testing a new service that would allow the buzzy video app to concurrently function as a jobs marketplace.
The pilot program aims to help companies looking to find Gen Z employees as well as candidates to find jobs.
The platform lives on a separate web page that is accessible via the TikTok app, reports Axios, where brands can post job listings — most of which are entry-level positions. Additionally, users can post TikTok video resumes to the site, serving an elevator pitch of sorts, as well as a summary of their previous work experience. TikTok is also asking job seekers to post their video resumes on their TikTok profiles to get the word out about the new service.
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Axios reports that the feature is being tested among a beta group of companies, with others — including major sports leagues — having inquired about participation.
The jobs feature was reportedly born after TikTok execs spotted a Washington Post article detailing the ways in which users were increasingly using TikTok to share career advice.