Spotify has introduced a new way for podcast listeners to share their favorite audio moments via timestamped links, enabling recipients to instantly tune in to noteworthy moments from any given episode.
Previously, listeners could only share links to entire episodes. But now, after tapping the ‘Share’ button while listening to a show, users can select the ‘Switch To Share’ toggle and choose a particular playtime where they’ve paused the episode. These links can then be shared via Instagram, Facebook, Snapchat, Twitter, WhatsApp, SMS, and more.
Such a feature could be a potential boon for podcast marketing, Techcrunch notes, in that rather than sharing an edited moment as promotional post, timestamped links would allow prospective listeners to tune in and then continue listening.
Timestamped sharing is currently rolling out globally on both iOS and Android.