Clubhouse is introducing its first-ever monetization product, in collaboration with Stripe, that will let creators accept payments on the platform.
Beginning today, Clubhouse wrote in a blog post, all users will be able to send payments, and the platform is testing the ability for a small group of creators to be able to receive them in “waves.” Clubhouse, which is reportedly valued at $1 billion, says it is collecting feedback for fine-tuning, with a full payments rollout “soon.”
In order to send payments, users need only tap the profile of a creator who has the feature enabled, and then select ‘Send Money’. Users will need to register a credit or debit card — if it is their first time making a payment — and then can send any denomination they’d like, with 100% of the payment going to the creator. (The sender will also be charged a small processing free from Stripe).
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The fact that Clubhouse plans to take nothing from these tipping transactions is something of an anomaly in the platform realm, notes startup investor and adviser Chris Cantino. For their respective digital tipping products, Twitch and YouTube both take a 30% cut, whereas TikTok takes a generous 50%.
“This will be the first of many features that allow creators to get paid directly on Clubhouse,” the company said.
Payments marks Clubhouse’s latest bid to bolster its creator community. Last month, the company launched the ‘Creator First’ accelerator program, which it said is designed to help aspiring creators host better conversations, build their audiences, and monetize. A total of twenty creators will be selected to participate in the program, and will also receive a monthly stipend and matchmaking with brands for sponsorship opportunities.