After scooping up Netflix and OWN alum Maya Watson to serve as its head of global marketing, hit audio platform Clubhouse has appointed former Instagram executive Fadia Kader its new head of media partnerships and creators.
In this role, Variety reports, Kader will work with creators and brands across the music and entertainment industries, including educating new users on best practices, and onboarding more players onto the app. She will report to Watson, whose hire was announced on Sunday.
“The authenticity of voice has been missing in social media,” Kader, who joined Clubhouse in August on the invitation of John Mayer, told Variety. “Clubhouse removes barriers to connection — allowing people to hear empathy, passion, and excitement all through voice. As a lover of music, I’m excited about new auditory ways for humans to connect in a true and authentic way. Post-lockdown, people will still seek out this connection.”
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At Instagram, Kader was the only woman on its music team, where, at the outset of the pandemic, she played a key role in helping to facilitate D-Nice’s popular DJ sets as well as some of the early Verzuz battles, per Variety. Prior to that, she served as senior music partnership lead at Twitter, senior director of brand partnerships and strategic marketing at Def Jam, and senior producer and promotions manager at Complex Media.
Kader’s hire marks Clubhouse’s latest move to court the creator community. Earlier this week, the company — which is reportedly valued at $1 billion — announced the establishment of an accelerator program called Clubhouse Creator First, which will provide a monthly stipend and other monetization and audience-building resources to 20 native stars.