Studio71 has just unveiled a major beauty and lifestyle creator blitz, signing upwards of 30 influencers in the category to its multi-channel network.
Among the new additions to its roster are: transgender vlogger and cosmetics entrepreneur Nikita Dragun; RuPaul’s Drag Race stars Trixie Mattel, Katya Zamo, and Miz Cracker; and beauty creators Isabel Bedoya, Hrush Achemyan, Eleanor ‘Snitchery’ Barnes, Roxette Arisa, and Ashley ‘Strashme’ Strong.
Several of the new Studio71 signees — namely Dragun, Achemyan, Barnes, Roxette Arisa, and Strong — are repped by boutique digital talent management firm Slash MGMT. Mattel and Zamo are managed by Producer Entertainment Group.
Studio71 will work with the aforementioned stars on content distribution, optimization, and licensing, as well as touring, merchandising, media sales, and premium brand partnerships. The company noted it will drive advertising initiatives for Dragun’s YouTube channel. (Dragun, for her part, also recently pacted with Wheelhouse Entertainment on a multi-faceted, 360 deal that will see the company producing all original content for her YouTube channel, which counts 3.7 million subscribers).
In addition to its digital video initiatives — including two beauty-focused Facebook Watch series starring Gigi Gorgeous and Bedoya — Studio71 also operates a podcast network that it says is increasingly expanding into the beauty and lifestyle spaces. The network reps Trixie Mattel and Katya Zamo’s The Bald And The Beautiful (which has clocked 10 million streams to date), for instance, as well as Miz Cracker’s interview series She’s A Woman.
“Studio71 is committed to working with and signing talent of all different walks of life and we’re proud to say that our beauty and lifestyle creators are one of our most diverse groups,” Joe Hodorowicz, Studio71’s SVP and co-head of talent partnerships, said in a statement. “These creators are pushing boundaries with their content and we are so excited to be joining forces with some of the most notable names out there.”
Patricia Galera, Studio71’s senior manager of talent partnerships, oversees the company’s beauty and lifestyle verticals. All told, the company says it counts 1,800 partnered creators who generate over 13 billion monthly YouTube views.