CAA Signs Fast-Growing Facebook Gaming Creator Zack ‘ZLaner’ Lane

By 02/24/2021
CAA Signs Fast-Growing Facebook Gaming Creator Zack ‘ZLaner’ Lane

CAA has signed Canadian gamer Zack ‘ZLaner’ Lane for representation in all areas.

Lane rose to prominence as a battle royale streamer before transitioning to first-person shooter games — namely Warzone. He’s competed in popular tournaments like HusKerrs Howl and ROKKR Royale, and played alongside top names in the industry, including Guy ‘Dr Disrespect’ Beahm. CAA says that Lane is the fastest-growing streamer on Facebook, where he streams exclusively and currently counts 627,000 followers, peaking at 21,000 concurrent live viewers.

Additionally, Lane counts roughly 931,000 followers across all platforms — including YouTube (193,000 subscribers), Instagram, (57,000 followers), and Twitter (54,000 followers) — a figure that has grown 171% over the past six months.

While still relatively early in his career, the 23-year-old has collaborated with brands like G Fuel, Xidax, and SCUF Controllers. He also vends his own merch.