[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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In the US, the first few days of February often bring interesting trends to YouTube, thanks to the gravity of the Super Bowl and the advertisements that grace its commercial breaks. The 2021 edition of the Big Game did bring some changes to our weekly ranking of the top 50 most viewed YouTube channels in the US, though children’s videos — and the animations produced by a Southern California-based content creator in particular — continued to occupy the chart’s top spots.
Since the calendar rolled over to 2021, the top five positions in our US-only chart have been occupied almost exclusively by channels aimed at young children. This week, that trend held; no channels entered or left our American top five, and the order of that formidable fivesome was only slightly changed. Cocomelon – Nursery Rhymes continues to rule the proverbial roost, with its 752.2 million weekly views giving it a clear edge over all other YouTube channels based in the US. Cocomelon continues to hold the edge in this ranking even though it was the only channel in the top five to see its viewership decline since our previous chart.
This week’s American runner-up was Like Nastya, a family vlog that has been surging up the charts in recent months. The channel’s latest totals include 532.1 million weekly views, which represents a 24% week-over-week traffic increase. Like Nastya also added 500,000 new subscribers during our latest measurement period. At its current place, it will pass the 70 million subscriber mark in two weeks’ time.
The only changes in our US top five came in the third and fourth positions; Vlad and Niki rode an 18% week-over-week viewership jump to reach third place, bumping Kids Diana Show down to fourth. The former of those two kiddie vlogs, both of which have Eastern European roots, accrued a total of 440.2 million weekly views in our latest count. The latter, which follows its titular Ukranian-American girl, registered 433 million weekly views. And fifth place went once again to Toys and Colors, a kid-friendly hub that continued its successful 2021 by adding 310.5 million weekly views to its lifetime total.
Super Bowl LV was not the most exciting NFL championship game in history. The Tampa Bay Buccaneers dominated the Kansas City Chiefs to win their second title, The Weeknd failed to reach Shakira-and-JLo levels of hype, and the ads were mostly blah. But despite those rather milquetoast results, the game was still a win for the NFL. The National Football League’s official YouTube home had a huge week, reaching 22nd place in our ranking of US-based channels.
Compared to the week before the Super Bowl, the NFL’s weekly YouTube viewership increased more than twofold, with the league bringing in a total of 94.5 million weekly views during our most recent seven-day measurement period. The biggest blockbuster among all the YouTube videos the NFL released during the past week was the official highlight reel for Super Bowl LV, which has received more than 9.6 million views since it was uploaded on February 7th. Check it out if you’re curious, though don’t expect to see much of Chiefs quarterback Patrick Mahomes, who had one of the worst games of his career against the Bucs.
Like many sports leagues, the NFL has made a big investment in its YouTube operation over the past few years. On any given Sunday during the season, the league’s channel is stocked with comprehensive highlight reels from all of its games, most of which receive millions of views. Don’t expect the channel to go dormant during the offseason, either. After the final whistle of the Super Bowl, the NFL posted a clip of projected #1 draft pick Trevor Lawrence, which is itself nearing one million views.