Mr. Kate, the interior design creator duo comprising husband-and-wife team Kate Albrecht and Joey Zehr — who rose to fame for making over the rooms of fellow YouTube stars — are launching their own furniture line this month.
Mr. Kate, which has 4 million subscribers and nabs 2.5 million monthly views, has pacted with Dorel Home — the home furnishings division of Montreal-based Dorel Industries — on the venture. Dorel also manufactures juvenile products and bicycles alongside brands like Costco and Cannondale.
The inaugural furniture collection will comprise metal and upholstered beds, accent chairs, futons, and sofa-sectionals. Both functional pieces and decorative accents will run the aesthetic gamut, Dorel says, including minimalist and mid-century modern pieces in fabrics like linen and velvet and touting a multitude of colorways. Prices will range from $230 to $630. The line will be sold online at Wayfair, Walmart, Amazon, and Overstock, with additional distributors to be announced. You can check it out right here, though pieces don’t appear to be available for sale just yet.
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“This furniture line is an expression of who we are as designers and a true representation of our ‘Because, why not?’ philosophy to embrace your creative freedom and not overthink it too much,” Albrecht said in a statement. “No matter your style or space, our collection is designed to make you feel authentically at home.”
In addition to their furniture line, Mr. Kate — who are repped by A3 Artists — previously released a best-selling DIY lifestyle book titled A Hot Glue Gun Mess and appeared in an HGTV special in Feb. 2019.