Rebecca Zamolo Launches $8 Video Subscription Service Inside Of Her Mobile Game

The multi-faceted YouTube star Rebecca Zamolo — who counts 35 million followers across all of her social media channels — is launching a new monthly subscription service with exclusive videos.

The service will exist as a VIP section within Zamolo’s five-month-old mobile game, The Game Master Network — which itself is based on a long-running YouTube channel. Zamolo — who creates content in realms like challenges, DIYs, dance, and gymnastics — launched the Game Master Network YouTube channel in 2018. In the fictional series, Rebecca, her husband Matt ‘Slays’ Yoakum, and friends must solve clues and use their detective skills to defeat an antagonist known as the ‘YouTube Hacker’. To date, the Game Master Network channel has amassed 1.8 million subscribers and garners 15 million monthly views.

In the ensuing ‘running man’ mobile game of the same name, which is free on both iOS and Android, players compete as either Zamolo or Yoakum, with prizes arriving in the form of unlockable videos that reveal secrets about the overarching YouTube series.

And beginning today, inside of that game, fans (whom Zamolo refers to as her ZamFam) can pay for a VIP subscription service. For $8 per month, subscribers will gain access to exclusive content, musical performances, behind-the-scenes clips, character backstory movies, Q&As, and more. In the future, Zamolo tells Tubefilter, the team is even looking to create feature films that would live inside of the service.

“This is the first subscription service that we have done,” Zamolo explains. “We wanted to build our own platform so we could have complete control of what we were putting out to our fans. Since The Game Master Network is our app, we have the ability to grow and expand it however we would like. This is also why Matt’s mother runs our merch store

, so we can ensure that each and every fan is happy.”

And over the weekend, Zamolo again sought to expand the Game Master universe with a YouTube musical produced from her backyard. Titled Giant Rewind Musical In Real Life (below), the 35-minute video highlights past Game Master Network videos from 2020 with guest appearances from fellow YouTube heavyweights like Sofie Dossi and the Merrell Twins. The musical also served to announce the new VIP club.

In addition to her Game Master Network channel, Zamolo spearheads a self-titled YouTube hub (10 million subscribers, 100 million monthly views) for challenges and a couple channel dubbed Matt And Rebecca (5.1 million subscribers, 40 million monthly views).