Vlog Squad member Scotty Sire has taken the next step in his music career, signing with indie rock label Fearless Records.
Sire, who rose to fame on Vine and now counts 10 million collective social followers, has garnered over 135 million Spotify streams to date. In tandem with the signing, Sire has released a new track titled “25 Christmas Trees,” featuring his best friend and fellow Vlog Squad member Toddy Smith. (The music video drops tomorrow at 2 pm ET on Sire’s YouTube channel). That said, more information about Sire’s official debut under Fearless’ auspices will be announced soon, the label said.
Twenty-six-year-old Fearless Records currently reps the likes of Pierce the Veil, I Prevail, August Burns Red, Underoath, The Pretty Reckless, and Starset. The label rose to renown thanks to the multi-platinum-selling Plain White T’s, who scored a worldwide hit with “Hey There Delilah” in 2006.
Sire has treaded the transition from YouTube creator to musician with alternative pop and hip-hop songs that are inflected with his darkly ironic sense of humor. Sire’s second and most recent studio album, What’s Going On, bowed in Sept. 2019 and peaked at No. 9 on the iTunes pop charts. Its predecessor was the self-funded debut Ruin Your Party. What’s Going On also spawned a 30-city tour that grossed nearly $1 million in box office and VIP revenues.
In addition to music and vlogging, Sire is also the co-founder of CBD brand iCBD Oils, which launched over the summer.
“Since releasing my first single three years ago, I’ve worked extremely hard to develop my skills as a singer, songwriter, and overall performer,” Sire said in a statement. “Signing with Fearless Records is the next step in the overall growth of my career as an artist, and I could not be more excited to have the opportunity to collaborate with their entire team.”