The Game Theorists have substantially upped their #GivingTuesday fundraising game.
The gaming analysis channel, hosted by married creator duo Matthew and Stephanie Patrick, raised a staggering $3 million — and counting — for St. Jude Children’s Research Hospital over the course of a nine-hour YouTube stream yesterday that featured appearances from over 30 fellow creator luminaries.
The initial fundraising goal for the campaign to fund childhood cancer research was $1 million — which was roughly how much The Game Theorists raised last year during their inaugural #GivingTuesday stream for St. Jude (that broadcast raised $1.3 million, to be exact). This year’s stream — featuring a robotic haircut, IQ trivia challenge, and various giveaways that required donations to enter — easily blew past that tally. The Game Theorists are still accepting donations on the watch page of yesterday’s stream, meaning that the figure will continue to grow.
The $3 million tally also means that The Game Theorists have shattered a record previously set by frequent St. Jude partner DrLupo for the most money raised within a 24-hour period. In December, Lupo raised $2.3 million during a Twitch broadcast.
During The Game Theorists event, YouTube CEO Susan Wojcicki popped in with a surprise $450,000 donation. Other guest appearances included Mark Rober, MrBeast, Markiplier, Rhett & Link, Babish Culinary Universe, ZHC, Odd1sOut, GameGrumps, Colleen Ballinger, The Try Guys, Chloe Ting, Safiya Nygaard, Dream, Disguised Toast, Pokimane, Dawko, Veritasium, Physics Girl, Marques Brownlee, and Jake Roper.
The stream was produced by YouTube Originals and also featured several brand sponsors, including State Farm, Ocean Spray, BarkBox, and American Airlines.
Across all four of their YouTube channels, The Game Theorists count over 25 million subscribers and nab 100 million monthly views. You can check out a replay of the nine-hour stream below, or donate directly to the campaign through Tiltify right here.