100 Thieves Becomes First Brand To Take Over Fortnite’s Creative Hub

Fortnite players can now find their way to a digital recreation of 100 Thieves’ Los Angeles headquarters.

The gaming and lifestyle org teamed up with Fortnite developer Epic Games and studio BeyondCreative to make a to-scale, playable version of its 15,000-square-foot Cash App Compound. Folks who visit the digital Compound can unearth easter eggs and complete quests to unlock more rooms, including 100 Thieves founder Nadeshot’s personal streaming studio. Quests correspond to some of the organization’s top streamers, including CouRage (3.16 million subscribers on YouTube), Valkyrae (2.25 million), and BrookeAB (279K).

“We’re thrilled for the opportunity to partner with Epic Games to deliver this unique experience,” Nadeshot (3.28 million) said in a statement. “We see the 100 Thieves Cash App Compound as the cultural center of gaming, and we’re so excited that players will now be able to explore the ins and outs of the Compound virtually.”

100 Thieves is the first brand to take over Fortnite’s Creative Hub, the default location players spawn into when they boot up Creative mode.

To celebrate the takeover, 100 Thieves is giving away a Fortnite swag bag and pieces from its latest clothing capsule, the tie-dye-themed Jam Collection. Players can enter Nov. 24-Dec. 1 by taking a screenshot or video of themselves within the Fortnite Cash App Compound and sharing it on social media using the hashtag #100TCreative and tagging @100Thieves and @FNCreate.

100 Thieves opened the Cash App Compound in January; earlier this month, it was an official polling place for the 2020 presidential election.