UTA has signed men’s grooming and fashion creator Kyle Krieger for worldwide representation in all areas.
Krieger, who also shares fitness advice videos while also emphasizing self-love, counts 2.5 million followers across all of his platforms, including 2.2 million Instagram followers and 239,000 YouTube subscribers.
Krieger has also made savvy use of his expertise throughout the pandemic, providing self-grooming tips — alongside brands like Schick’s and The Art Of Shaving — for viewers amid the closure of many barbershops and salons. With respect to the first partnership, Krieger created a #ShaveFromHome Instagram series, while Schick matched viewer donations for up to $50,000 to the National Association Of Barbers, which offers education and liability insurance to barber professionals.
Krieger is a former celebrity hairstylist who has also been open — in a 2016 TEDx talk — about his journey through drug addiction, struggles coming to grips with his sexuality, and his relationship with his celebrity soccer player sister, Ali Krieger. Krieger is also an LGBTQ+ community advocate, having launched earlier this year a ‘Pride Inside‘ merch campaign, with proceeds benefiting GLAAD, The National Center for Transgender Equality, and the LGBT Community Center in NYC.
Krieger will continue to be managed by Select Management Group.