[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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The pivotal moment of the 2020 United States election cycle brought substantial changes to our weekly ranking of the 50 most viewed channels on YouTube. While an Indian record label continues to claim the title of “most viewed YouTube channel in the world,” several US-based news networks soaring up the charts, boosted by global interest in the American political circus.
T-Series is not budging from the top spot in this chart — at least not this week. The Indian entertainment juggernaut finished our most recent measurement period with 797.3 million weekly views, the highest total among all YouTube channels during that timespan. The Ukranian-American family vlog Kids Diana Show, which upset the order of our global top five last week thanks to a noticeable upward surge, retained its status as our worldwide runner-up, thanks to an influx of 723.6 million weekly views.
Cocomelon – Nursery Rhymes, which had topped this chart week after week earlier in 2020, is now sitting in third after overtaking one of the two channels that passed it a week prior. The American animation studio, which offers catchy jingles to young viewers, earned a total of 666.9 million weekly views in our latest update. That was enough viewership to push Vlad and Niki down to fourth; the Russian-American family vlog’s 641.6 million weekly views represented a 15% week-over-week traffic dip.
Our global top five was once again bookended by Indian channels, with SET India holding onto the #5 spot. The Sony-owned entertainment hub added 614.7 million weekly views to its lifetime total, which is now above 70 billion.
Usually, when a quintuples its viewership in a single week, it’s a sign of some funny business (or perhaps just some run-of-the-mill housekeeping). But there is a less cynical explanation for the 554% week-over-week traffic increase experienced by the NBC News YouTube channel this week.
The Peacock was one of several American networks to offer YouTube-based coverage of the 2020 US Presidental election, which reached its climax during the week of November 3rd. NBC reached 14th place in our global top 50, ABC News was close behind in 22nd place (thanks to its own 442% week-over-week viewership increase) and Fox News climbed up to 27th place. Fox’s week-over-week increase was a mere 68% — a testament to the strong numbers it had been pulling on YouTube even before this week.
YouTube has been a go-to platform for election coverage since the early days of the Obama administration, and with American politics becoming more digital and social than ever before, it’s no surprise to see these venerated networks delivering big numbers in November. It remains to be seen if NBC et al. will continue to post full-length, YouTube-distributed versions of its famous news programs even after America’s political fervor begins to die down.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
India: 17 channels in the Top 50.
United States: 14 channels in the Top 50.
Russia, South Korea, and the United Kingdom: 3 channels in the Top 50.
Canada: 2 channels in the Top 50.
Argentina, Australia, Belarus, Brazil, Puerto Rico, Romania, Turkey, and United Arab Emirates: 1 channel each in the Top 50.