[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
Several of the top 50 most-viewed US-based YouTube channels of this past week focus on politics. Since the release of this chart coincides with the conclusion of the 2020 election cycle, it’s not a surprise to see news sources well-represented. But even a tumultuous political moment cannot generate enough viewership to unseat the kid-friendly channels that typically lead our star-spangled ranking. After all, when mom and dad sit down to watch the results trickle in, their small children still need something to watch.
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Last week, Kids Diana Show authored a bit of a surprise by reaching the top of our US-only chart, supplanting several other popular, kid-friendly channels along the way. For at least one more week, Kids Diana has held onto its status as the most viewed US-based channel of the week, accruing 723.6 million weekly views to secure the #1 spot. The channel that spent the majority of 2020 on top of this ranking, Cocomelon — Nursery Rhymes, has now returned to the runner-up position after dipping down to #3 last week. Its seven-day viewership was quite devilish indeed: 666.9 million weekly views.
Vlad and Niki switched spots with Cocomelon this week, falling back to #3 thanks to its 641.6 million weekly views. The Russian-American family channel also added 600,000 new subscribers, bringing its total above 57 million.
The fourth and fifth spots in this chart were unchanged from the previous ranking. Like Nastya occupied its usual #4 position, with its 445.1 million weekly views bringing its lifetime total above 46 billion. Toys and Colors rounded out the top five, bringing 330.5 million weekly views to its collection of kid-friendly clips.
In our global chart, we covered the YouTube viewership earned by major American news networks like NBC, ABC, and Fox, which brought millions of viewers to their respective election live streams. In the US-based edition of our chart, we can see several other news sources that made major gains on and around election night, including CBS News and Telemundo.
But no news provider made a more striking move than USA Today, which ranked 39th in our latest US-only chart. The legacy newspaper earned 69.3 million weekly views, with much of that viewership coming from an election live stream that ran for more than ten hours.
For USA Today, 69.3 million weekly views are about 17 times more than what it earned the week before.
With so many election live streams available, the sudden popularity of the famously middle-of-the-road news organization speaks to a desire for neutral coverage among some US-based viewers; although, with that said, it’s worth noting that even USA Today broke its longstanding tradition of not endorsing presidential candidates, urging Americans to “Elect Joe Biden” — which is exactly what they did.