After buying out former owner RTL Group and launching an IPO on the Toronto Stock Exchange last week, BBTV has just added four YouTube creators to its massive channel arsenal.
They are: Nick Pro, Charlie ‘Penguinz0’ White Jr., Jack Denmo, and Francesca Farago (pictured above) — who, all told, garner 267.8 million monthly views. Nick Pro is a parkour and tricking athlete from Canada, while Penguinz0 is a comedy and entertainment creator. Denmo is best known for his spontaneous street interviews and pranks, while Farago is a lifestyle vlogger who first rose to fame on the Netflix dating series Too Hot To Handle.
At the same time, BBTV announced that it had re-upped several existing deals, including gaming creators Kwebbelkop — whose real name is Jordi van den Bussche — and IAmSanna, as well as family vlogger Cordero ‘CJ So Cool’ Brady. All told, these creators collectively generate 187.6 million monthly views.
BBTV works with its partners on content optimization and collaboration, rights management, brand deals, and other revenue streams like merch and app creation. As of June 2020, BBTV has said its channels attracts nearly 600 million unique monthly viewers.
“These new signings demonstrate BBTV’s ability to partner with the world’s largest and most influential independent content owners,” BBTV chairperson and CEO Shahrzad Rafati said in a statement. “We love helping content owners of all sizes maximize viewership and revenue while saving them valuable time and energy. Americans now spend a quarter of their day with digital media. Ad spending will continue to follow eyeballs and we are very well positioned to benefit from this trend given our scale, engagement, and market positioning.”