David Dobrik shattered records with his first-ever campaign for Headcount — a national, nonpartisan nonprofit that promotes voter registration — whereupon the 24-year-old YouTube luminary gave away five Teslas in a sweepstakes that asked participants to check their voting status and register. That campaign saw over 100,000 new voters registrations in 24 hours — and ultimately clocked a total of 120,000 registrations — making it the largest such endeavor in Headcount’s history.
Now, Dobrik — who counts 72.6 million followers across all platforms, is teaming up with Oscar winner Leonardo DiCaprio on a second initiative that will offer participants the opportunity to spend a day in Los Angeles with Dobrik and DiCaprio (after the coronavirus pandemic subsides, of course).
In order to enter, participants must download Outvote, and then text five friends through the app — which syncs users’ contacts and furnishes them with a script containing the appropriate outreach — before 5 pm ET on Nov. 3. In addition to the grand prize, if participants text more than 50 contacts, they are eligible to receive a phone call from Dobrik himself.
The latest campaign, like its predecessor, was designed by Metro Creative — the sister agency of Metro Public Relations — and is being conducted in partnership with Global Citizen as part of Headcount’s #GoodToVote campaign. #GoodToVote, which was the brainchild of YouTube exec Ben Relles, is a creator-focused initiative that has tapped the likes of Jack Douglass, Alisha Marie, DeStorm Power, and Rebecca Black to take on various challenges — like shaving off their beards or previewing exclusive content — as an incentive to get viewers to register.
As a Deferred Action for Childhood Arrivals (DACA) recipient, Dobrik is not eligible to vote, he shared in an announcement video (below), which makes it all the more important for him to be able to encourage followers to exercise that right, he said.